Best Essays

On this page, you’ll find my best essays on my current areas of focus – Facebook ads, conversion strategies and review marketing. The central question that drives my work is, “What hidden marketing opportunities can I leverage for my clients before their competitors have any idea what’s happening?”

The reality is that most practices fish for patients in the same big pond that is crowded with all of their competitors. This becomes more expensive and less effective by the day. Alternatively, you can find your own secret ponds – skip the competition entirely – and catch all the fish yourself.

My career is focused on finding more ways for my clients to do the latter.

Ready to dive in? Use the categories below to browse my best essays.

Facebook Ads

Conversion Strategies

Review Marketing


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