Each service on this page is designed to Get you more conversions at some point in the sales funnel, which means more patients in the chair and more money in your bank account.
(Rather just cut to the chase? I like your style. Click here, answer a few questions, and let’s jump on the horn and flush out a plan of attack together.)
We are not a “full-service” marketing agency like you may be familiar with.
The industry has enough of those. My philosophy is that it’s impossible for one person or group to be an expert at everything, especially as fast as media changes these days.
This is why I specialize by offering a select few conversion-focused products and services, which you will see below.
What makes us unique is that we design everything to work alongside your current marketing and sales efforts, so they can perform work better.
Think of it like this – you have a nice little fire going with your marketing. I’m the guy who walks up with a can of gasoline and kicks things up a notch.
Or if you’re a Robert Downey, Jr fanboy (like I am) – pretend you’re Tony Stark, and I’m the Iron Man suit that upgrades all your natural abilities.
The target ROI is straightforward – we’re shooting for 10x return on your investment. (If you like the concept of putting a dollar in a machine that gives you $10 back, then you’ll like what you see here.)
Is that a guarantee? Of course not. No one can guarantee results. But it’s a reasonable expectation for practices that are a good fit, which I will help you determine before you become a client. It’s my way of looking out for you AND for me.
Not sure where to start? You can always get in touch with me, answer a few simple questions, and I can steer you in the right direction.
Oh, and one more thing – everything is done at a flat monthly rate. No hourly billing here, which means no blown budgets and no surprises.
“How can you help me?”
Here are a few ways:
Books to Out-Market Your Competitors in Today’s Digital Landscape
The Digital Diagnosis: Your Prescription to Attract New Patients in the Age of Online Media
The Amazon.com Bestseller, an actionable guide for a successful digital marketing plan to promote your practice.
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Perpetual Patients Blueprint: The Modern Playbook to Out-Market Your Competitors in a Digital World
**Coming Soon**
Marketing Tools To Attract More Patients
ReviewGrab Review Generation Funnel (1 practice per city)
Happy patients are your best and most affordable referral source. 8 out of 10 people look at online reviews with the same weight and consideration as a personal referral.
More 5-star reviews means more opportunities to attract new patients (and even steal patients from your competitors). The trick is to get reviews on the most visible sites your patients already use and trust – Google, HealthGrades, Yelp, Facebook and others.
ReviewGrab is the fastest and easiest way to turn happy patients into 5-star reviews before they ever even leave your office. Not only can this tool get the reviews, it can send them to the sites where you need them the most.
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Limited to 1 practice per specialty per city
ChatCounselor – Managed web chat for practice websites
Ask your next 20 new patients this question: “Did you check out competing doctors’ websites before you contacted us?” At least 18 of them will say “yes.”
Unfortunately, this is true of your competitors too. Many of their patients looked at your site before deciding against you.
So how can you be sure your site stands out among your competitors, so you can stop losing as many new patients to the guys down the street? Easy – ask more of them to come in for an evaluation.
The best way to do that? Give potential patients the chance to chat with you while they are on your website. Every question they ask in the chat box is an opportunity for them to turn into a lead. The result: hundreds of more interactions every month, which turns into dozens more patients added to schedule.
When done right, web chat can easily lead to 10x – 20x ROI. When done wrong, it can actually be detrimental to you. If your chat plan is to “ask your lead counselor give it a try,” you’re setting yourself up for failure.
In a perfect world, I recommend you hire someone whose only job was web chat 7 days a week, including evenings. That’s cost-prohibitive, so I present the second best option – outsourcing to a trained team of chat experts who will do the same thing, on your behalf, for a fraction of the cost of an extra salary.
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Limited to 1 practice per specialty per city
Consulting Services to Out-Market and Outsmart Your Competitors
One-Off Strategy Call
Have a burning marketing, digital strategy or practice growth question? Want my insight and expertise on the specific problem that you’re facing or idea that you’re exploring?
With a 1-hour phone call, you will have my assistance with whatever challenge you find yourself up against, be it improving your sales funnels, rolling out a new treatment or procedure or how to tackle a challenge in your practice.
Once you pay for the call, you will be able to pick a time on my calendar that works best for your schedule.
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Digital Strategy Workshop
Curious what steps you should (or could) take to better market your practice online, grow your new patient leads, or increase your revenue?
With a Digital Strategy Workshop, we’ll go through an action plan focused on your practice, your goals, and the questions you’re asking. Together, we’ll review your practice, identifying opportunities and workshopping solutions to future-proof your practice with a digital marketing action plan that best fits your goals.
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Lead Rescue Funnel
The original Patient Funnel, designed to help practices get their no-shows, cancelations and non-converts back on the books.
Designed for the busy, high-volume practice that lacks time to chase down leads, the Lead Rescue Funnel takes only 5 seconds to activate for any new lead who may have missed a consultation, or never scheduled one in the first place.
Here’s how it works: With the click of a button, this Patient Funnel begins a months-long email follow-up sequence on your behalf. The messages are customized to your practice and are sent directly from one of your team members, all on autopilot.
The result? People who aren’t ready to schedule today reply to one of your beautifully crafted, persuasive emails next week or next month to book their appointments, all without you lifting a finger.
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FB Ads Funnel
If you want new patients flowing into your practice, you first need more opportunities to connect with people in your area who need your services. In marketing, we call these “leads.”
To get leads, you need traffic. You can wait and hope people happen to stumble over your site, or you can take control and generate leads yourself through marketing.
Facebook’s Ads Platform is one of the best lead generation sources right now. It’s affordable, it’s scalable, and you can target your ads to very specific demographic groups. From stay-at-home moms to weekend warriors to business executives and more, you can find them and target them on Facebook.
The best part is that most practices still aren’t using Facebook ads for lead generation. It’s a blue ocean of opportunity for you.
We’ve run hundreds of FB ad experiments to discover the best ways to attract new patients using Facebook ads. From that, we’ve built our core campaigns that we customize, plug n’ play for our clients.
So if you want to take the guesswork out of Facebook ads and have a team of experts deliver fresh leads to your inbox at a fraction of your traditional marketing costs, schedule a discovery call now.
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Done-For-You Perpetual Patients Blueprint (limited availability)
There’s no question that marketing as a discipline is becoming more complex. Not only that, but it’s happening faster than ever before.
Facebook ads are a great example – the platform, the strategies, the capabilities – they’re all light years different than what they were only 12 months ago.
Frankly, my clients don’t want to keep up with all this. They either want to do A. High-dollar treatments for new patients, or 2. Big-picture growth planning for their practice.
Don’t get me wrong – they know that keeping up with new marketing channels is vital to their practice growth and even survival. But they don’t have the time or interest to do it.
This is why I created the Perpetual Patients Blueprint. It’s a roadmap that takes the guesswork out of your “New Media Marketing.” We assess your practice, then create an action plan to launch the latest marketing campaigns to attract new patients. We typically launch one new funnel campaign per month, and they are designed to compound on each other as each new one launches (hence the ‘perpetual’ part.)
For example, a recent client action plan looked like this:
- Month 1 – Follow-up Funnel
- Month 2 – Retargeting Funnel
- Month 3 – Native Ad Funnel
- Month 4 – YouTube Pre-Roll Funnel
- Month 5 – Retargeting Funnel
- Month 6 – Self-Test Funnel
You may be already doing some of these. My guess is there are others you’ve never heard of. Either way, it doesn’t matter. We do the heavy lifting and research for you to figure out the best course of action for your practice, build your blueprint that makes the most sense for you, and get started.
Why do my clients like it? 4 main reasons:
- It keeps them years ahead of their competition. (If you’re sick of hearing your radio ad alongside those schleps down the street, or seeing your ad along with 4 other practices in the main news section of the newspaper, this is for you)
- It cuts their marketing costs. (Dimes on the dollars compared to those radio ads and newspaper ads I just mentioned)
- Fixed monthly cost makes for easy budgeting. (No hourly billing, no surprises.)
- The funnels grow on each other. (Once you spend $X on a radio ad and it’s over, the ad is no longer working for you. It’s done. With your Perpetual Patient Funnels, once they’re up, they can run 24/7).
If you’re interested in new ways to attract patients while actually cutting your ad budget, even if you don’t have the time or desire to figure it all out yourself, the Perpetual Patient Blueprint may be for you.
Click below to reserve your discovery call to find out if you’re a good fit and if it is available in your market.
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