Marketing Strategy for Refractive Surgeons
“Well THIS looks familiar…” I thought to myself. While conducting research in a new market last week, I came across a LASIK self-test that looks eerily similar to one that our firm published last …
[Read more...] about They stole from me, and here’s what I’m doing about it
“Geez, you’re part of the problem!” I told Susan I wrote the following essay to send you today, and that 👆 was her immediate gut response to me. Apparently I'm promoting Taylor Swift's dating rumors, …
[Read more...] about It’s me, Hi, I’m the problem, it’s me. (apparently)
I love love LOVE rapping about premium patient conversions. So when my guy Guido Piquet (Ops King at Mann Eye Institute and co-host of the Ophthalmology Business Podcast) asked me to chop it up with …
[Read more...] about If you’re into podcasts & booking premium procedures, this is for you
“I’m gonna make him an offer he can’t refuse.” - Don Corleone, The Godfather Had a conversation yesterday with a practice about their marketing, and I asked them “What kind of offers do you guys …
[Read more...] about The difference between a “discount” and an “offer”
My alma mater TCU... the school that made it all the way to the National Championship last year... got wrecked by the Colorado Buffaloes in our season opener this past weekend. You haven’t seen the …
[Read more...] about Why TCU Lost (learn from this and WIN in your practice)