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Troy Cole

Marketing Strategy for Refractive Surgeons

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No one is “just browsing”

Prospective patients love this excuse. Don't fall for it... 👉 Curious if you’ve ever experienced this… You wake up in the morning and realize you don’t have much going on. Clear calendar. No …

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Why we must play a Complete Game

A few weeks ago, I shared my insights from coaching my oldest son in kid-pitch baseball for the first time - 3 important mindset shifts for surgical counselors. I also coach my younger son’s …

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A confused mind never buys

Having worked with hundreds of practices over the last 17 years, almost every patient conversion challenge can be traced back to one thing - confusion. Confusion about: Price Value …

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4 Natural Ways to Build Rapid Rapport

Building rapport is key to gaining trust with prospective patients. When prospects are comfortable and trust you, the booking process becomes that much easier. But how do you do it without …

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Use This Simple Mindset Shift for More Confidence with Prospective Patients

One of the most common mental roadblocks we see during our sales training bootcamps: students who don’t want to “bother” their prospective patients. This desire from good place - of course we don’t …

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