Ritz-Carlton and Motel-6 are both essentially hotels. But they are in completely different leagues. If you need the cheapest place to stay for a night, Motel-6 is your choice. If …
[Read more...] about Is Your Practice in a Whole Different League?
Marketing Strategy for Refractive Surgeons
Ritz-Carlton and Motel-6 are both essentially hotels. But they are in completely different leagues. If you need the cheapest place to stay for a night, Motel-6 is your choice. If …
[Read more...] about Is Your Practice in a Whole Different League?
Pro baseball is back-ish. If you’ve caught any of the MLB games on TV, you’ve noticed one feature conspicuously missing: The fans. Like the NBA and other pro sports leagues, Major League …
[Read more...] about Get Creative and Monetize Your Assets (Major League Baseball did)
I’m keeping a close eye on what’s happening with Round 2 of COVID restrictions. Separating fact from fiction is hard. Are cases really spiking? Are re-tested people being double-counted as new cases? …
[Read more...] about [VIDEO] Making patients comfortable to come into the office during COVID-19
The Coronavirus situation is changing day by day, sometimes hour by hour, and no doubt it’s causing a lot of unrest in uncertainty in your practice. While there are many things out of your control …
[Read more...] about What *Can* You Control During Coronavirus?
As I write this essay, we're 3 weeks into the Coronavirus quarantine in the United States. It stinks, but we gotta get through it. It’s time to get a little creative. Which is why I'm talking …
[Read more...] about [VIDEO] The “PSA Method” for Creating Simple Social Videos