Just a heads up - This is not a political note. I’m not worried about which political ‘team’ you’re on. (Ideally we wouldn't have teams and could deal with issues based on merit, but that’s an …
Articles
COVID Created a Massive New Pt Opportunity Around *This*
The pandemic forced consumers to change behavior. And I’m not talking about the masks and social distancing. I’m talking about the transition to home-centric consumerism. Things like virtual …
[Read more...] about COVID Created a Massive New Pt Opportunity Around *This*
Podcast: 16 – 5 Ways to Book More Online Leads Using the “Instant Recon” Method
Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into consults? We call this extra info "Instant …
[Read more...] about Podcast: 16 – 5 Ways to Book More Online Leads Using the “Instant Recon” Method
3 Ways to Use Signals: The Stealthy Form of Persuasion
Are you familiar with the term 'Concert Rider?' Any time a performer is on tour, they have a Rider they provide to the venues where they are playing. The Rider includes a (sometimes long and …
[Read more...] about 3 Ways to Use Signals: The Stealthy Form of Persuasion
Podcast: 15 – The 2 Biggest Problems with Price Shoppers
"Do you guys do $250 LASIK?" Price shoppers abound when competitors market based on price. In this "In the Wild" episode, we cover the 2 biggest problems with price shoppers (both related to a lack of …
[Read more...] about Podcast: 15 – The 2 Biggest Problems with Price Shoppers