Marketing Strategy for Refractive Surgeons
In this intro episode, we talk about what the Practice Growth Machine is, why we're doing a podcast, and the easiest way to communicate to me that you think I'm full of garbage. Subscribe in iTunes …
[Read more...] about Podcast: 00 – The Intro Episode (What is the PGM Anyway?)
Know, like, and trust. Know. Like. Trust. A-Player salespeople will tell you - If you want to close the deal, your prospect needs to know you, like you and trust you. And that means you have to …
[Read more...] about 7 Shortcuts to Fast Track Rapport with New Patients
Sticks and stones may break my bones, but words… Well, words can actually cut to the core and be quite persuasive, IF you’re using the right ones. I wanted to tell you about 3 verbiage tweaks …
[Read more...] about Small verbiage tweaks I’m using (steal this)
As much as you would love to book 100% of the prospects who come to your office for a consultation, common roadblocks keep this from happening. One of the most frequent objections - “This all …
[Read more...] about A Fresh Approach to the “I Need to Talk to My Spouse” Excuse
One of the most exciting parts of healthcare marketing is the constant introduction of new technology and treatment options. Every year, the FDA approves new options for patients, and I strategize …
