The "How Much Is It?" question is such a pain. But it comes up more than any other question from prospective patients. This is why I spend an inordinate amount of time working with my clients on …
Articles
Turn SolutionReach Into a Google Review Machine
You hear all the time how important it is to have 5-star patient reviews on sites like Google, Yelp, Healthgrades and more. But when it comes to actually getting patients to leave awesome reviews …
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4 Simple Tricks to Double Engagement on Your Refractive Practice’s Facebook Posts
Think about the last time you shared a post on your practice’s Facebook page, and you’re pretty sure it was awesome… but it just didn’t get the engagement you were hoping for. Maybe it’s a new blog …
How to Keep Your Refractive Practice From Leaking $1.38 Million in New Patient Revenue This Year
On my short list of major pitfalls to avoid in business, leaking profits is pretty close to the top. But I see it so often with practices, and the type of major profit leaks I’m talking about are …
3 Authority “Hacks” that Shortcut Your Rise to Refractive Domination in Your City
When you cut through the clutter, my clients have one simple goal: They want to be the Obvious Choice. Once people start to see you as an obvious choice to their problem, magic starts to …