As a Texan college football fan, it’s nice to see a team from the Lone Star State at the top of the AP poll again.
The University of Texas Longhorns have been in a football rut for over a decade. But starting last season (and continuing into this one), they’ve started to find their footing and build a dominant team.
Something interesting happened during their game Saturday night.
In the second quarter of the game, UT’s starting quarterback was injured. (Almost) anytime your QB goes down, it’s a problem. Especially when he’s a Heisman hopeful Quinn Ewers.
But the University of Texas is in a unique position because their backup quarterback is Peyton Manning’s nephew, Arch Manning.
Obviously this kid comes from good stock, and he had a fantastic high school career. But in his entire college career, he’s only taken a handful of snaps in 2 games. And both of those were last season.
Skill and ability are one thing, but the question is:
“How do you perform when your number is called?”
So Ewers goes down, and Manning goes in. And what happens?
He throws a 19-yard touchdown pass on his very first play.
Not a bad start. And not a bad finish either. He ended up completing 9-of-12 pass attempts, which included 2 more passing touchdowns. Oh, and he had a 67-yard touchdown run.
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Famed American IndyCar Racer Bobby Unser once said “Success is where preparation and opportunity meet.”
Manning has been preparing. Studying the playbook. Taking reps at practice. Hitting the weight room. Dialing in his footwork.
And when the opportunity arose, it was his time to shine. The moment was not too big for him.
Calm, cool and collected. He didn’t go out and do a good job. He absolutely put on a world-class performance. Why? Because he was prepared.
Every patient that walks into your office is an opportunity. An opportunity to:
- Change a patient’s life
- Coach a patient on how to make a confident decision
- Help the patient from falling prey to lesser qualified practices
- Create value in your practice, process and surgeon
- Fill your surgery schedule
- Create revenue for yourself and your practice
- Convert patients into your Advanced Technology packages
- Offer a patient experience so outstanding, they can’t help but refer their friends and family
- Change their lives (yes, it’s worth repeating)
And in particular over the next few months, you will have plenty of opportunities to “take the field” with cataract patients.
Is your team fully prepared to seize these opportunities within your practice?
If you want to ensure they are, we’re launching our cATaract Conversion Masterclass tomorrow. This 8-week live coaching program is designed to give you all the tactics and strategies you need to maximize the number of patients booking an Advanced Technology cataract package with you (and yes, they’ll be recorded and you will have the recordings).
Our coaches are digging into everything soup-to-nuts that you need to be successful, including:
- Mindset – The “Non-Salesy” Approach to Ramping Up Your Conversions
- Rapport – How to Build it Fast and Make it Last
- Common Objections and How to Stealthily Overcome Them
- Build Iron-Clad Value in your Practice (show patients what they can’t un-see)
- Optimize the Patient Journey – Save time and energy while creating a fantastic patient experience
- Goldilocks Education Approach – Not too much, not too little
- Inoculate Your Patients Against Choosing Your Competitors
- Activate Your Referral Network (and Grow it at the same time!)
- Creativity: The Hidden Key to Patients Investing in Advanced Technology
- Establish Yourself as the Leader, Educator and Advocate for Your Patient
We have 2 spots left, so reply to this email if you want one (or even if you think you want one), and let’s figure it out.
If you have questions, send those too. All replies go right to my email.
The opportunity is there. Preparation is the question. Let’s get you ready to take the field and play your game.
Because that’s how we help our PATIENTS win. And when they win, so do you. 💪🏻
Go score,
Troy
PS – re: pricing – We don’t do cheap coaching here at LogiCole HQ. But depending on your pricing, 1-2 Advanced Technology patients will cover the investment. The rest is gravy. Deal of the century? Maybe.
PPS – “Troy, my team does good already.” Is there room to get even a little better? Do you have someone new on the team who could use a deep dive on all this? Do you want your team to have an injection of inspiration and energy to get through this busy season? Or even just a few more tools in their toolbelt?
Our philosophy is just 1% better every day. (Do the math on how that meager % compounds over a quarter or a year.) The moment you say “We’re good” is the moment someone else in your market hits the gas pedal and leaves you in the dust. Don’t fall prey to that thinking.