If you want to grow your practice, communication is key to attracting new patients, building your pipeline and filling your surgery schedule.
Conventional wisdom says it’s vital to build rapport, get to know people, and generally “spend time” on patients to be an effective communicator. That’s great, but man is it a time-suck.
And it’s not necessarily the case. Sure some people need more time, more touches, more info. But others just need to know the bottom line, so they can hurry up and take action. You know what I mean because you see both types of people every day in your practice.
The big question: What if you could quickly and accurately understand what “type” of person you’re dealing with, so you could communicate to them on their level, make them comfortable, and book their surgeries?
How much more time would you have? How much less frustration? How many more successful bookings?
I have good news:
Not only is this possible, you can acquire this “superpower” in a matter of weeks using a simple framework called the DISC Model of Human Behavior.
Unlike other personality assessments that simply give a person insights into their own communication style and biases, DISC is a framework that educates your team members on their own communication style and others’ as well. Through DISC, your team can discover how to identify prospects/patients communication styles, so they can communicate with people effectively on their level. And this is what we teach in our Disc for Doctors program.
To find out about our Disc for Doctors program, simply email troy at troycole.com with the subject line “DISC” and I will send you our private DISC for Doctors explainer kit.