Fun Fact: My Dad looks like he’s in a biker gang.
Tattoos all over his arms, free flowing hair and Duck Commander-esque beard. I’m not sure he owns a shirt that has sleeves on it.
But perhaps an even MORE fun fact – he’s a recently retired general and vascular surgeon who was Head of Trauma Services for the hospital system in my home town.
An enigma wrapped in an anomaly for sure. Sound like a bad ass? He is.
And I have plenty of stories from my surgeon-dad upbringing that were highly formative for me.
I remember a convo when I was in high school. At one point in time, I had the half-baked idea to be a lawyer, and we were discussing medicine and law. He told me, “Son, in America, anyone can sue anybody for anything. Sometimes that’s helpful, and sometimes it’s a problem. But don’t ever forget it.”
And I haven’t forgotten. Which has served me well in my 20-year career working in marketing and sales coaching for elective surgeons.
Which leads me to my topic today – legal stuff (gross).
Remember in the medical marketing space – marketing technology is always a few years ahead of rules / laws. Which means there’s always this “Marketing Wild West” that must be carefully navigated to keep your practice out of the kind of trouble my Dad warned me about.
In some areas, lawyers are now starting to go after practices for the “cookies” (tracking tools) on their websites. That’s no bueno because there’s a 98% chance you’re using cookies on your site, whether you know it or not.
You actually want to use cookies to be able to track and optimize your marketing campaigns. But you also wanna steer clear of litigious leeches in search of garbage cases against your practice.
Good news is, solutions are available to track what you need to track, but in a compliant way.
And while “cookie tech” is not my area of expertise, I asked one of my friends to give me the low-down on all this.
Loryn Lyle, founder of SILVR Digital Marketing, has been digging into this with her crackerjack team for many months. And they have a solution that she agreed to tell me all about (I’ve heard the Cliff’s Notes from her, and it sounds great).
And since I’m always looking out for YOU, I thought it would be helpful (and entertaining) to let you eavesdrop on our convo.
So here’s the deal:
This Wednesday 2/19 at 1p Central, I have a Zoom call scheduled with Loryn to get into all this. I have a list of questions re: what the cookie issues are, where they are seeing these lawsuits pop up, what research they’ve done to find a solution, what they’re recommending to clients and what steps practices need to take to keep themselves clear of the law.
Basically everything you’d want to know if you have your gas pedal down for digital marketing, but you don’t want to constantly be looking over your shoulder.
So if you want to join the call and listen in, you can. Simply tap the link below to register, which will add you to the invite for our convo.
Always looking out for you,
– Troy “Tat-less Son” Cole
PS – This is not your standard, fancy, produced webinar. It’s literally a call between she and I so I can get all the info I need, and I decided “let’s broadcast it.” We have it set up through Zoom somehow, and I don’t know how many people our account can accommodate at one time. So if you want to join, RSVP now and get on early.
PPS – Feel free to forward this to someone in your practice who needs to be on this. Or even a colleague as long as they’re cool.
PPPS – If you have questions, I’m fine with you sending those in via chat during the call and I’ll ask them if we have time.