It’s the intro episode. Let’s get it on. Hello my friends, it’s your boy Troy with the Practice Growth Machine podcast episode zero. This is the intro episode where we lay the groundwork for what this thing is, why we’re doing it and what you can expect, and frankly, if it’s worth it for you to even listen to another episode past this one.
First of all, what is the Practice Growth Machine and why are we calling it that? I’m the marketing and sales consultant for refractive surgeons all over the country. The Practice Growth Machine is our philosophy on how your marketing and your sales teams work together to create a patient journey within your practice.
If you think about it, patients in your practice, people who come in and they have a surgery, they drop $5,000, $10,000, $15,000 for you to fix their vision or some other aspects of their physical characteristics for example. They come in and they’ve gone through quite a few steps before they actually sit down in your procedure chair.
They at one point, they didn’t even know who you were. They knew they had a problem. They wanted to start sniffing around and who could solve that problem, and so then they turn into a lead and then they end up booking an appointment. Then they show up for the appointment, then they have an amazing experience at the appointment, hopefully they book their surgery at that point. If not follow-ups need to happen, and at some point, they end up in your chair for a procedure and then hopefully after that, it was a great outcome and they go become evangelists for your practice.
When you think about all those steps I just named off, there are many moving parts at each point in those steps. All those parts work together. Think of it as a giant interconnected conveyor belt moving someone from point A to point Z. That is the Practice Growth Machine.
Now, why a podcast? Why not a Practice Growth Machine blog or video series or what have you? This is for a few reasons. Number one, it’s easy to consume. My clients are super busy. I’m busy. You’re probably busy as well. They don’t have time to sit down and watch a whole video series or time to sit down and read a 1,500 word blog post, but if I can give you education and tools that you can use, you can consume it while you’re on a short drive to the office or maybe you’re hitting the treadmill at the gym real quick. That’s exactly what my clients need so that’s why we’re doing this format.
You hear something on this show and you’re like, “Hey look, we need to be doing this or I’m not sure if we’re doing this, I better check.” You just send the episode to your team, say, “Hey guys, are we doing this thing? If we’re not, get it going. Let’s go.” It’s easy to take this info, share it with your team and make new things happen. There’ll be highly actionable info in all of these episodes.
Then lastly, podcasts, I love this format because it allows for a huge personality. You probably at this point already know this Troy guy, not for me, or hey, I like this energy. I’m vibe-ing with this, let’s keep going. You couldn’t do that if it was all written out in blog form, so I love the personality and energy that comes across with podcasts that are also the reason why I recommend this format and I’m becoming very bullish on podcasts for my clients as well.
Think about all the different FAQs and things that you could go on and just record two or three minute little responses to them, have it live in podcast form, send it out via email, post it on your YouTube, throw it up on your social media, stream in an office for your patients, and you can do all these different things with this audio core format.
We’ll get into more of those in future episodes but I wanted to give a little bit of background to this strategy behind why we’re doing podcasts.
Schedule-wise, we’re going to start out with a couple of episodes a week, so make sure you hit the subscribe button, wherever that might be here on the page, and subscribe. Like I mentioned, the episodes will be short. We’re talking five minutes or less so super bite-sized, super focused so that you can take what’s in the episode and run with it and go make it happen in your practice.
Now last thing here, you’ve got questions? Do you have things that you want me to address on the show here? You’ve got comments? If you think I’m full of garbage about a certain topic, any or all of the above, shoot me an email. Send them to firstname.lastname@example.org, A-S-K ask, at troycole.com, T-R-O-Y-C-O-L-E dot com and we’ll address them on the show.
That is it. All right, we will see you on episode one, the official first non-introductory episode, and in that show, we’re going to get into a very common piece of technology that’s killing your conversions to consult, and I’m not talking about a technology over in your surgery suite or in your exam lanes.
This is a piece of communication technology that is causing you major problems. You may not even realize it. We’re going to get into how to identify those problems, how to fix them and plug this gigantic hole that’s leaking patients out of your practice.
We’ll see you on the next show.