You know what’s funny? A lot of folks think a good sales process and great customer service are somehow at odds.
Like oil and water. Superman and kryptonite. Me and clean eating during the holidays.
As if you have to one takes away from the other. “Well we DO want to book more patients, but if we do too much on the sales side, then that’ll take away from the customer experience and we don’t want that…”
But here’s the truth – you don’t have to pick one or the other.
Ruthless sales vs. benevolent customer care? NOPE.
The best sales experiences follow a proven process AND embody like amazing customer service.
Think about your favorite restaurant. The staff doesn’t wing it. They follow steps that create magic every time.
Your server greets you warmly. They time your courses perfectly. They check on you just enough.
It feels natural because they’ve mastered their process.
When we talk about having a strong sales process in your practice, your favorite restaurant is exactly what we’re talking about.
Now I learned this lesson hard way. I used to think processes killed authenticity and felt too mechanical. Boy was I wrong.
The right sales process actually lets you focus more on caring. It’s like having a map for your patient conversations.
You’re not stuck thinking “what do I say next?” You can truly listen and connect.
This is exactly what we dig into on Day 4 of the E3 Conversion System Bootcamp.
We show your team how to blend genuine care with proven process we call the CARE framework.
And when implemented correctly, it creates a better customer experience while also improving sales conversions.
Your patients feel truly cared for. Your team feels confident. And your numbers? They’ll make you smile too.
Want to see how this could work in your practice for 2025? Let’s talk about it.
Just hit reply or book a call at e3.troycole.com and let’s map out your path to conversion magic.
Cheers,
Troy “Process Makes Perfect” Cole