Modern Marketing for Doctors in the Digital Era.

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What Expensive Problem are You Trying to Solve in Your Practice Right Now?

I Need More Patients

With a few tweaks, your current website can be your best source of new leads.

Download my Website Lead Generation Checklist.

Too Many No-Shows

No-Shows are frustrating, not to mention expensive due to time and revenue lost.

Solve Your No-Show Problem with These 4 Persuasion Strategies.

Not Sure Where to Start?

Need to get going, just not sure how? 

Start with a free copy of my book, The Digital Diagnosis

Stop losing sleep over your practice marketing (it doesn't have to be so hard)

Troy Cole, Practice Positioning Consultant

Dear Doctor,

If you want to double (even triple) the new patients you attract from your marketing efforts… while cutting your budget and eliminating all the stress, frustration, and overwhelm you feel managing your marketing now, then you're in the right place.

My name is Troy Cole, and for more than a decade, I've helped local physicians and dentists market and grow their practices.

With more than $60 million in marketing spend, hundreds of campaigns and  hundreds of thousands of leads for practices across the country, I've been fortunate to "try it all" and discover what works and what's a waste. I've also published a best-selling book on medical marketing in the digital age, called The Digital Diagnosis.

I don't tell you these credentials to brag, but to set the table.

The past decade has seen one of the most drastic shifts in the marketing landscape or the modern era. 10 years ago, "Digital Marketing" was barely a blip on the radar, and yellow pages and newspaper ads were still the big chunk of our marketing budget.

My, how things have changed. As a society, we're exposed to thousands of marketing messages every single day, across hundreds of different media channels. Many of these messages come from a super computer that lives in our pockets. Everyone is vying for our attention through traditional media (radio, TV, print) and this whole new wave of targeted digital and social media.

And that can make your marketing decisions feel overwhelming.

In reality, there's never been a more exciting time to market and grow your practice.

Thanks to the web and our devices, we can connect with anyone in the world on the click of a button. You can pinpoint your marketing message to a very precise demographic, and you can do it for pennies on the dollar compared to traditional marketing methods.

Once you're able to cut through the fog of all the marketing "opportunities" and "advice" that sales reps send your way every day, you can actually create marketing funnels to bring patients to you each day, 24/7, on autopilot.

It's the "fog-cutting" that's the challenge.

And I'm here to help with this.

If you're interested in streamlining your practice growth, spending less on marketing and being more confident in your marketing decisions, I would love to help you.

Each week, I send a new free essay or tip that you can use to grow your practice. 

Click below, give me a couple of pieces of contact info, and I can start sending you my tips this week.

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