Refractive & Cataract Surgeons: The health, growth and durability of your entire practice rides on a single skill – your team’s ability to convert.
You’re the best practice in town. And you no longer want to “compete” with Dr. Discount down the street, or the McLASIK bait-n-switch chain in the strip mall next to the Wal-Mart.
So how do you set yourself apart? The health, growth and durability of your entire practice rides on a single skill – your team’s ability to convert.
Convert leads into consults. Convert consults into patients. Convert patients into raving fans.
When your have the skillset of conversion, you write your own ticket. No more “competing” with lesser practices. No more commodity pricing. No more price matching. No more charging prices that are anything less than you and your expertise are worth.
BUT how do you up your team’s conversion game without coming across like used car salespeople?
By selling the right way. Think about it: Apple has salespeople. BMW has salespeople. Ritz-Carlton has salespeople. These premium, respected brands – which are known for amazing customer experiences – all have salespeople.
So how can you be more like them?
By teaching your team how to communicate the value of your practice with confidence, clarity and conviction. Once you can do that, the so-called “competition” isn’t even a blip on your radar.
This level of persuasive communication is precisely what we teach in our E3 Conversion System Bootcamp.
During E3, we install the toolset, skillset and mindset that your team must have in order for you to break out of the “Commoditized Refractive Rat Race” and elevate to your rightful place as the premium, respected, highly sought provider in your area.
E3 has been described by world-class surgeons and administrators as “Magic,” “Amazing,” “Best investment ever” and “Exceeded every expectation by a mile,” and it’s no wonder. Practices commonly set new daily consult booking records, break their previous monthly surgery eyes records, and even increase their prices through the course of the bootcamp.
Not only that, our clients report their teams are more energized and driven than ever before.
Book more consults, schedule more surgeries, and do it all as you raise your prices instead of discounting them. These are the results we’ve created through our E3 Conversion System Bootcamp. And these are the results you deserve after all your hard work and dedication to get where you are today.
Because we work very intimately and hands-on with each client, limited openings are available. Tap here to request more information.
Free Things:
Don’t miss a thing: Join my private email list. Several times a week, I share tips, strategies and warnings with my private email list. Subscribe now and don’t miss any of them.
Listen and Learn on Our Podcast. The Practice Growth Machine Podcast offers bite-sized lessons on marketing and sales psychology you can use to help your patients make a buying decision.
Read Your Way to Wealth on the Blog. The blog covers the gamut – everything from tactics to observations to trends refractive surgeons need to know in order to stay in front of the competition and charge higher prices for their premium procedures and fill their surgery schedules.
Services:
Fill Your Surgery Schedule with the E3 Conversion Bootcamp. Like it or not, one key aspect of practice growth is sales. But not the old school, hard-sell tactics that may spring to mind.
The Modern Sales playbook for refractive practices is centered around education, building authority, and leading the patient to make the decision that’s best for them. Practices who have gone through our 10-week E3 Conversion Bootcamp report significant increases in booked consultations, more booked surgeries, and higher team confidence and conviction around their practice, procedures and surgeons.
Communicate Clearly with our Disc for Doctors Program. Better communication = a happier staff, happier patients, and more profit. Our DISC for Doctors training program, which is build around the DISC Model of Human Behavior, is custom-tailored to the communication needs of refractive practices.
We teach your team how to communicate more effectively with one another and with your patients. Your practice culture and your surgical volume depend on it.
Book More High-Value Consults with the Patient Prime System. The “Hybrid Model” of Patient Engagement (virtual consults + traditional in-office consults) is all the rage among the fastest growing refractive practices.
We’ve taken all of our best ads, scripts, landing pages, designs, and virtual consultation sales training, and we’ve packaged it up for you. This is the fastest, easiest way to leverage the most effective growth strategy in refractive surgery today.