Hey! Thanks for stopping by. I’m Troy Cole, and I have one goal: For you to perform more high-ticket elective procedures than before we met.
I’m a Conversion Marketing Specialist who works one-on-one with world-class surgeons who want to book themselves solid with high-value elective procedures. Unlike traditional full-service marketing agencies, I focus solely on new patient attraction, conversion and sales.
Maybe you’re struggling to attract new patients to your practice. Or you’re tired of the same old marketing tactics that don’t work as well as they used to. You’re ready for something new, but you aren’t sure where to start.
I understand where you’re coming from. I’ve been marketing elective medical procedures for more than 15 years, and I’ve tested everything under the sun to bring new patients to my clients.
Times were simpler when I got started 15 years ago. Now with so many advertising options, marketing has become convoluted, confusing, contradicting. What do you do? Where do you turn?
I’m here to simplify your practice marketing and sales process for you.
At its core, your practice growth depends on the 3 categories that make up your sales funnels:
- Marketing – Let people know you exist, and turn them into leads.
- Conversion – Transform those leads into actual patients.
- Fulfillment – Give the patients awesome results, and equip them to be evangelists for your practice.
Want more patients? The answer is simple. Look at those 3 areas of your sales funnels, find the biggest leaks, and plug ’em.
The result – more new patients while you save time, money and stress.
Stop letting others overcomplicate your marketing. Complete the application, and if you’re a good fit, let’s talk about your goals and how we can help add another 7-figures to your bottom line this year.
Even if you feel like you already have your bases covered with your current agency or in-house marketing team. It’s worth an extra set of eyes to make sure you’re firing on all cylinders.
Interested in learning more? Get in touch.
My team and I create marketing funnels and training assets to help world-class refractive surgeons command higher prices for their premium procedures and fill their surgery schedules.
- Social Lead Funnels: Reach your target demographic – refractive patients, cataract patients, presbyopes and more – through proven social marketing campaigns for as little as $10/day.
- Website Lead Capture Funnels: On average, only 2% of your website visitors actually turn into leads. Use our proven website lead capture funnels to turn more site visitors into patient opportunities daily.
- Quiz Funnels: Quizzes are an uber-popular trend online. Create more new patient opportunities with our plug-n-play quiz funnels for LASIK, reading vision, cataracts, contact lens intolerance and more.
- Follow-Up Funnels: The more you follow-up, the more likely you are to get a prospect into your practice for a consult and surgery. Our automated follow-up funnels incorporate email, text messaging and sales team scripting to do much of the “heavy lifting” follow-up on your behalf.
- Social Media Coaching: Stuck on how to create attention-grabbing posts for your social media pages? Find out how to capture and create engaging content in just a few minutes a day.
- Sales Training Courses: A well-trained team is key to a full surgery schedule. Our sales training courses for phones and counselors are strategically built to provide bite-size lessons over time, helping your teams learn and embrace the sales skills and mindset they need to be successful.
The Official Credentials
- Conversion Marketing Specialist for elective medical practices
- Former Director of Accounts for a nationally recognized medical marketing agency
- Patient acquisition product developer
- Amazon.com Bestselling Author
- Run more than $60 million in marketing campaigns, with over 500,000 new patient leads generated
What are you waiting for? Let’s chat.