On this page, you’ll find my best essays on my current areas of focus – Facebook ads, conversion strategies and review marketing. The central question that drives my work is, “What hidden marketing opportunities can I leverage for my clients before their competitors have any idea what’s happening?”
The reality is that most practices fish for patients in the same big pond that is crowded with all of their competitors. This becomes more expensive and less effective by the day. Alternatively, you can find your own secret ponds – skip the competition entirely – and catch all the fish yourself.
My career is focused on finding more ways for my clients to do the latter.
Ready to dive in? Use the categories below to browse my best essays.
- The Simple, 4-Step System to Attract 30+ New Patient Leads Each Month
- Getting Started with Facebook Live Broadcasts for Your Practice
- How To Facebook Live: Dos, Don’ts and Ideas For FB Live Success
- Uncomfortable doing a Facebook Live surgery? Do this instead…
- 4 Simple Writing Tricks to Double Engagement on Your Practice’s Facebook Posts
- Solve Your No-Show Problem with These 4 Persuasion Strategies
- 3 Simple Ways To Reframe Your Offering And Attract More New Patients
- 3 Tools to Supercharge Your Practice Website
- 3 Authority “Hacks” to Shortcut Your Rise to the Top
- Did You Leak $1.38 Million in New Patient Revenue Last Year? (Probably, and Here’s How to Keep It From Happening Again)
- It’s Not About Reviews, It’s About Your Reputation
- 3 Biggest Lies They’re Selling You About Your Practice Reviews
- How to Turn Your DemandForce or SolutionReach Account into a Google Review Machine