Marketing Strategy for Refractive Surgeons
We were enjoying pool time with friends recently (because what the heck else are you supposed to do in Texas in July?), and the topic turned to sales. The question: Is "sales" a skill that can be …
[Read more...] about Can SALES be taught? (or are people just “born with it”…?)
I was coaching a new client last week on the need for speed in his growing practice. He was faced with a software decision that should have been made weeks prior, and we discussed the options and why …
During a recent oil change at my Toyota dealership, I took a minute to look around the showroom at the new cars on display (couldn’t help myself!) I noticed this placemat on one of salespeople’s …
[Read more...] about Mimic This “Positioning Placemat” from my Toyota Dealership
My wife fired our family dentist via text message this week. It will be useful for you to see (partly) why. First off, it wasn’t just the text message I’m about to show you. There have been other …
[Read more...] about SCREENSHOT: How to lose patients on autopilot
One of our current coaching clients is a surgeon who wants to increase his premium cataract conversions. We were discussing this topic a few weeks ago, and he brought up a peer of his who takes a …
[Read more...] about How this surgeon 2x’d premium conversions in 1 month
