Marketing Strategy for Refractive Surgeons
When we onboard a new client into our coaching programs, we meet with admins/managers to go over the “roster.” Meaning everyone who will be going through the program, so we can talk about their …
[Read more...] about Less is More – How “The Curse of Expertise” May Be Killing Your Conversions
We work with a lot of refractive surgeons, and this baffling topic comes up rather frequently: “WHY don’t more young people have LASIK?” Because the earlier you have it (once your vision is …
[Read more...] about The second best time to plant a tree is…
Free upgrade to a corner suite. Assortment of complimentary snacks. Handwritten thank-you note from the manager. At what exotic locale did we receive such Ritz-Carlton treatment last …
[Read more...] about Reminder to Ritz-ify your patient experience
We’re heading into my favorite time of year - Spring. For a number of reasons. 1. Youth baseball is getting into full swing (I coach both of my sons’ teams, the Rockies and the Bearcats). …
[Read more...] about No, THIS is the most wonderful time of the year
I just spent some time diving into the Mr. Beast “1,000 Blind People See for the First Time” video. If you're not familiar with Mr. Beast, he’s one of YouTube's most prolific content creators with …
[Read more...] about 3 Communication Lessons from the World’s Most Popular YouTuber