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Troy Cole

Marketing Strategy for Refractive Surgeons

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Want More High-Ticket Patients? Sell to *This*

As an elective surgery practice, you deal with a diverse group of patients - different ages, different backgrounds, different needs. Thinking about how to sell your services to such a diverse group …

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Less is More – How “The Curse of Expertise” May Be Killing Your Conversions

When we onboard a new client into our coaching programs, we meet with admins/managers to go over the “roster.” Meaning everyone who will be going through the program, so we can talk about their …

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The second best time to plant a tree is…

We work with a lot of refractive surgeons, and this baffling topic comes up rather frequently: “WHY don’t more young people have LASIK?” Because the earlier you have it (once your vision is …

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Reminder to Ritz-ify your patient experience

Free upgrade to a corner suite. Assortment of complimentary snacks. Handwritten thank-you note from the manager. At what exotic locale did we receive such Ritz-Carlton treatment last …

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No, THIS is the most wonderful time of the year

We’re heading into my favorite time of year - Spring. For a number of reasons. 1. Youth baseball is getting into full swing (I coach both of my sons’ teams, the Rockies and the Bearcats). …

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