When I need to fuel up on a road trip, I don’t look for any old gas station. I seek out a QuikTrip. QuikTrip - affectionately known as QT - is a gas station chain primarily in the south. There’s a …
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Story-based marketing examples (avoid this 1 misstep)
I was on a coaching call with a client a couple days ago, and we were discussing the story-based email style I shared with you last week. Now, our stories should NOT be limited to email. You can …
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Your most profitable marketing WORD for the New Year
As a kid, I never understood “old people” when they talked about how time flies. But since turning 40 (gasp!) this year, and having a packed house of 4 active, amazing children, I’m definitely …
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My most profitable type of “Covert Content”
Hope your new year is off to a great start! 2024 arrived in tune and on time, just like I like it. If you’ve been reading my messages for the last few days, you know I’m digging into trends and …
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“Covert Content” and the Attention Economy
The holiday shopping season is always a stark reminder of how every day, hundreds of corporations are vying for our attention. And yes I’m talking about advertisements, but that’s not all. It’s all …
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