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Troy Cole

Marketing Strategy for Refractive Surgeons

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4 Natural Ways to Build Rapid Rapport

Building rapport is key to gaining trust with prospective patients. When prospects are comfortable and trust you, the booking process becomes that much easier. But how do you do it without …

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Use This Simple Mindset Shift for More Confidence with Prospective Patients

One of the most common mental roadblocks we see during our sales training bootcamps: students who don’t want to “bother” their prospective patients. This desire from good place - of course we don’t …

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Being in your own head = Being in your own way

I’ve learned so much in the first few months coaching my oldest (age 9) in his first year of kid-pitch baseball. One of the most rampant challenges among athletes of this age - Overthinking. As a …

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Crucial reminder from Apple’s latest hit show

One of the new hit shows on Apple TV+ is the Ben Stiller-produced Severance. It’s a psy-fi-ish drama about a mysterious company that requires certain employees to “sever” their work life from the …

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Is your practice getting “Amazon’d”? How to Tell If You’re Accidentally Marketing for Your Competition

I saw a product demo video on Instagram last week for a caulking tool. (I have a couple of small home improvement projects going on, and I’m sure Instagram knows that, so they show me relevant …

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