Marketing Strategy for Refractive Surgeons
As you may know, my colleague and friend Michael King is a data nerd. I'm talking beyond the normal numbers like leads, consults, conversions, surgery eyes booked, etc. He geeks out on digging …
[Read more...] about [VIDEO] Understaffed? Use this specific metric to maximize surgery revenue
Just wrapped up a 🔥 training session for the practices in our E3 Conversion System Bootcamp. It was our highest attended training call to date, and the topic we covered? Pricing. It's #1 most …
[Read more...] about *This* training session topic got our highest attendance
Continuing the convo I started last week and continued yesterday, let’s get 100% clear what it means to “sell” in the context of elective treatments. When you hear me say “Sell your treatments” …
[Read more...] about Sales vs. Communications – is there even a difference?
Taking today to follow-up on last week’s sales-related essay, which elicited some interesting responses. (If you missed it, check it out here) I even had someone reply, “I don’t think I’ve ever …
[Read more...] about The 3-step sales process you’re using (and don’t even know it)
Recently a practice told me “We don’t like the S word - Sales. We don’t believe in selling, and we don’t use that word here.” Yeah, OK. They wanted to talk to me because their surgery …
[Read more...] about “We don’t use the word ‘sales’ in our practice…”