Marketing Strategy for Refractive Surgeons
I’ve learned so much in the first few months coaching my oldest (age 9) in his first year of kid-pitch baseball. One of the most rampant challenges among athletes of this age - Overthinking. As a …
[Read more...] about Being in your own head = Being in your own way
One of the new hit shows on Apple TV+ is the Ben Stiller-produced Severance. It’s a psy-fi-ish drama about a mysterious company that requires certain employees to “sever” their work life from the …
[Read more...] about Crucial reminder from Apple’s latest hit show
I saw a product demo video on Instagram last week for a caulking tool. (I have a couple of small home improvement projects going on, and I’m sure Instagram knows that, so they show me relevant …
On a training call yesterday, I helped a young lady break out of what I call “Alexa Mode.” For 95% of the practices we secret shop, the person on the phone (whether it’s a consult scheduler or a …
[Read more...] about ”Alexa Mode” is costing you new patients right now
Quick reminder - make sure you don’t overlook marketing to the most important “audience” in your practice growth strategy: Continually market to your own team. If you want your patients to …
[Read more...] about Don’t Forget to Market to *This* Audience
