Marketing Strategy for Refractive Surgeons
Always a pleasure when my friends at CRSToday magazine invite me to contribute. For their March issue that just hit newsstands, I wrote a cover story on the specific ways you can take advantage of …
[Read more...] about #1 Takeaway From my CRSToday Article This Month
Do you find yourself constantly waiting for the “right time” to launch new initiatives that attract more patients? When is the “right time” to train your team to give an amazing patient …
[Read more...] about When is the “right time” to increase your surgery volume?
One of the most fascinating and useful things to study in business - the fall of huge companies. Think of the companies that dominated their industries for years - Kodak, Yellow Pages, …
[Read more...] about [VIDEO] The one thing that killed yellow pages, taxis and Blockbuster
It’s 72 degrees and the sun is shining in North Texas! Starting to finally feel like baseball season. In fact my tee ball team - the Rockies - had our first scrimmage last night, a big win …
[Read more...] about Mask Mandates End in TX (what I’m doing differently)
Another lesson from last week’s insane cold snap in Texas, which took our temps below zero and knocked out our power, heat and water for 3 days. ===================== Pivot if you want to …
[Read more...] about [Lessons from Snowmageddon] Pivot if you want to Prosper.