Marketing Strategy for Refractive Surgeons
My buddy Cody keeps telling me I need to watch Guardians of the Galaxy. I’m not big on superhero movies. Can’t say I’ve watched one since Heath Ledger’s Joker performance in The Dark Knight. …
[Read more...] about Who is the “hero” in your patient journey? 🧐
Happy Friday! My family and I are on a late-summer beach vacation in Gulf Shores, Alabama. Other than a jellyfish swarm on day 1, it's been great sun, sand and waves this week. I've also enjoyed a …
[Read more...] about The “Air Raid” approach to growing your surgery volume
A number of folks enjoyed the email I sent a couple weeks ago re: the marketing placemat from my Toyota dealership. (Check it out here if you missed it - Mimic This “Positioning Placemat” from my …
[Read more...] about Swipe this “reframe” from a desk chair site
Was visiting a practice last week, and we were talking about the “business” of medicine and how to connect it to patient care. Because of course we all love what we do in this industry, but your …
[Read more...] about Don’t Forget: They’re people, not numbers
Writing this at 30,000 feet, on a flight en route back to TX from a 3-day shadowing / coaching engagement in Scottsdale. Looking forward to getting back to the cooler TX weather (Never thought I'd say …
[Read more...] about These 4 “Belief Challenges” may be costing you patients right now