I love love LOVE rapping about premium patient conversions. So when my guy Guido Piquet (Ops King at Mann Eye Institute and co-host of the Ophthalmology Business Podcast) asked me to chop it up with him for an episode, of course I was in.
He and I jumped into the 4 most common “limiting beliefs” that are capping your premium conversions.
We covered a lot of ground, dropping pearls as we went. And we had a blast, which you can hear in the energy in our voices. We address a number of pressing questions, including…
- Is sales a natural born talent or a teachable skill?
- How can you turn “non-sales” folks into conversion superstars?
- How much time do you need to spend with patients to convert them to premium? (pressed for time? you need to hear this…)
- Why are most of the ways practices do “patient education” actually a waste of time and working against your conversions? (and what should you do instead)
- How can you toot your own horn but still make it about the patient?
- And more…
NOTE: Don’t be TRIGGERED by the word “sales.” Call it communication. Call it leadership. Call it whatever. What we’re talking about here is how to empower patients to make the decision that’s right for them. If you’re on board with THAT goal, doesn’t matter what words you use to describe it.
Take a listen on your commute or during your workout today, and if you found it valuable, let me know. (If you hate it, let me know that too. Haters are always welcome…)
The amazing Audrey Williams is managing director over at Ophthalmology Business Academy, and she gave me handy links to ALL the different podcast platforms. Pick your poison below…
Website Link : https://bit.ly/3Rl0tOr
Episode Link : https://bit.ly/48dzTNm
Apple Podcasts : https://apple.co/3PjzkZG
Spotify : https://spoti.fi/3Rfuf7q
Google Podcasts : https://bit.ly/3RkVPjz
iHeart : https://ihr.fm/3PC7Rnz
Also, do me a favor and take 60 seconds to leave Guido and crew a 5-star review. They’ve put together a valuable podcast here, and your review helps more people hear it.
You can leave your review here – https://trustmary.com/form/aNhC84RvW
PS – If you have a podcast, or you’d like to collaborate on a webinar for your audience, hit me back and let’s rock. I come bearing high energy and gold nuggets, so if that’s your style, let’s do it…