LogiCole Consulting is not a “full-service” marketing agency. Rather than trying to be decent at everything, we focus on a few specific sales and marketing levers to grow your elective services business faster by generating and converting more leads.
You will see these services outlined below, including the ideal clients for each service and an approximate price point for each. Your next step is to book a call with us to discuss your goals and determine if and how we can help you reach them. You can tap the link here to do that – https://pgm.troycole.com/strategy-session
Our services range in price from $10,000/mo to $500/mo, and we do package pricing for practices that need multiple areas of intervention.
ReviewGrab Viral Testimonial Marketing System
FOR WHO: Practices at Any Level that want the most powerful marketing tool on the planet
DESCRIPTION: Most practices understand the benefits of authentic 5-star Google reviews, but that doesn’t make them any easier to get. What’s more, an online review is just the tip of the iceberg when it comes to creating practice evangelists from your happy patients.
With our ReviewGrab Viral Testimonial Marketing System, we give you a dead-simple way to generate valuable 5-star reviews on websites that matter (Hello, Google!). What’s more, our system gathers patient testimonial videos you can use across your practice’s entire digital ecosystem.
And we include access to our private client trainings of how to take written and video testimonials and use them for promotion on your website, in emails, throughout your social media posts and even across your paid digital marketing.
We’ve designed this from the ground-up to maximize your most lucrative and most cost-effective acquisition channel – past patient referrals.
SocialFire Facebook and Instagram Ad Funnels for Ophthalmologists
FOR WHO: Refractive practices with a scheduling person/team that is versed in lead follow-up and conversion (and if you don’t have someone who’s good at this, check out our E3 Conversion System Training)
DESCRIPTION: Billions (with a B) of people are on Instagram and Facebook, including virtual all your prospective patients. Whether you’re after more LASIK patients, RLE patients or premium cataract patients, we have a number of proven campaigns to bring prospective patients to you.
We also include access to our Programmatic Patient Journey app Practice Growth Machine, which our team uses to reach out and nurture your SocialFire leads on your behalf.
And as with all our programs, we include outreach training to make sure everyone on your team knows how the system works, what to expect, and the best ways they can reach out and connect with your prospects.
Practice Growth Machine – Programmatic Patient Journeys
FOR WHO – New or established practices who want to track and convert their leads more effectively
DESCRIPTION – We have a number of private consulting clients who use Salesforce. It’s a great asset, but not a good fit for most practices. It’s expensive to buy, expensive to maintain, and frankly takes too long working with other developers/consultants to make simple updates.
So we decided to make our own streamlined tool that combines Customer Relationship Management (CRM) and Advanced Marketing Automation to create Programmatic Patient Journeys (PPJs). PPJs go beyond average CRM activities. They give us the ability to reach out to your leads immediately 24/7 via SMS messaging, follow-up with them daily for over a week, and cherry-pick the hot leads and give them directly to your team for scheduling. All without you lifting a finger.
Imagine it – More of your leads converting to consults. Never losing leads because your scheduler was out sick or just “too busy” to call them in a timely manner. Knowing your marketing dollars aren’t going to waste now that you have an AI-driven system supporting your booking team.
Digital Diagnosis Roadmapping Workshop
FOR WHO – New practices just getting started or established practices who think they need a reset but aren’t sure where they are or where to start
DESCRIPTION – Where do the hidden growth opportunities lie in your practice? You probably have some idea, but you may not know where to start. And based on our 18 years of experience, there are many hidden opportunities and assets within the practice just waiting to be uncovered.
In our roadmapping session, we look at your sales processes, your marketing, your referral programs – everything on the advertising and sales side – to create a game plan (a “roadmap”) for what needs to change to meet your goals.
Then, you can take that roadmap and execute it yourself, hire someone else to do it, or ask us to assist you. Whichever way you go, your roadmap is the key to the kingdom. No more second-guessing – you’ll know what to do.
E3 Conversion System Bootcamp for Refractive Surgeons
FOR WHO – New practices, established practices with new team members, anyone wanting to grow their refractive volume
DESCRIPTION – “Sales” is an interesting word in the world of elective medicine. Some people love it, others hate it, others still don’t it’s necessary.
Frankly we don’t care what you call it. Sales, persuasion, leadership, influence. Ultimately you’re helping someone who has NO IDEA now to make a decision. You’re leading them, getting them out of their own way, and empowering them with the proper information to make the right decision.
And to do this properly, it takes more than a bunch of fancy memorized scripts. It takes a shift in mindset. It takes an unwavering belief in what you’re doing, who you’re doing it for and why. And this is what we coach during our E3 Bootcamps.
Yes, teams come away booking more consults and surgeries. But perhaps as important (if not more), administrators consistently report their teams are more invigorated, more passionate about their work, and eager (instead of timid) to have challenging conversations with their prospects.
Marketing Advisory Program (currently closed, email me to join the wait list)
FOR WHO – Established practices with marketing teams, they want to continue dominating their markets and want every unfair advantage they can get
DESCRIPTION – There’s a reason our Marketing Advisory Program continuously has a waiting list. The practices we work with are already in the top 10% in the country. And they already realize the value of having brilliant strategic minds involved in their marketing, sales, practice positioning and new initiatives.
These clients work 1-on-1 directly with me on specific initiatives within their practices. Marketing Advisory clients are the first to gain access to our new campaigns, new research and new insights. For practices that want to be on the bleeding edge of the industry, this is the program for you.
Next Steps: Book a call here – https://pgm.troycole.com/strategy-session so we can talk about what you need. Feel free to put which programs you’re considering in the comment box, and when we talk, I’ll let you know if I think you need to do something different.