Always a pleasure when my friends at CRSToday magazine invite me to contribute.
For their March issue that just hit newsstands, I wrote a cover story on the specific ways you can take advantage of the COVID-Induced Refractive Surgery Wave in 2021.
This article is your 2021 game plan, friend.
A few highlights:
- 3 Growth Strategies to take advantage of the “Refractive Wave”
- The 2 massive “mental shifts” that have occurred as a result of COVID lockdowns (if you want to stay ahead of the curve, you must recognize these)
- WHY the Hybrid Consultation Model is so important to your future growth
- The difference between “Decision Points” and “Incubation Periods” on the patient journey (and the role they both play to increase your conversions)
- 4 Practical Tips + Scripts to increase show rates, and conversion to sx rates
So tap the link below and check it out. And be sure to email it over to your marketing and salespeople too.
Before you click over, I want to share your #1 takeaway from this piece:
It’s time to take action NOW. The opportunities I outline in this article (like most opportunities in life) are RIGHT-NOW opportunities. They won’t last forever.
Heck, some of these opportunities won’t last 6 months if you don’t jump on them now. (But if you do, you’ll be prepared to dominate for the next 3-5 years).
Stop waiting for the “right time.” Stop planning. Stop second-guessing. It’s time to move. Use this article as a blueprint for your practice growth in 2021.
Cover Story: Courting, Capturing, & Converting Patients In the Not-So-Post-COVID Landscape
Hope you find it useful, and make it an amazing week!
Troy “Refractive Wave Rider” Cole