Pro baseball is back-ish.
If you’ve caught any of the MLB games on TV, you’ve noticed one feature conspicuously missing: The fans.
Like the NBA and other pro sports leagues, Major League Baseball is playing all their games fan-less.
But that minor detail hasn’t kept them from monetizing the seats in their stadiums.
Many MLB teams have sold cardboard cutouts to place in the seats. For $50 – $250 (depending on the team), you can have your photo printed on a life-size piece of cardboard and placed in the stands.
The result? Teams have made hundreds of thousands of $$ selling… cardboard.
Now compared to selling out a stadium for a game, that’s small potatoes. But it’s an extra half milly they wouldn’t have had otherwise. And it serves a dual purpose of deepening the relationship between the team and its fans.
Consider how teams normally monetize seats? They sell tickets to people who sit in them and watch a game.
But they can’t do that right now. So teams got creative, and figured out alternative ways to monetize one of their most valuable assets.
This is a principle you can apply to your practice now and even once all this pandemic insanity is over.
Practices like yours have many assets they can leverage, but they often just don’t. This is a huge mistake that results in thousands of $$ left on the table.
For example, how do you normally monetize your inbound leads? Turn them into patients. But what about those who haven’t booked a consult? Can you offer them something else? Follow-up with them? Re-engage? Book a discovery call with them?
Your non-converted leads are an asset waiting to be activated.
So are your past patients, your community relationships, your social media channels, the business next door to you, your website, your knowledge, your team, your 5-star patient reviews. All assets.
It just takes a little creativity to think, “What assets do I have, and what are some ways I can use them that I haven’t considered before?”
Creative Asset Activation is one of the leverage points we cover in our Top Docs Method Workshop. Message me if you’re ready to scoop up “Found Money” that’s hidden in your practice right now.
