New week, new weather! The Fall chill has hit North Texas. Little nippy down here!
Flashback to last week – it was warmer, it was sunnier… and I actually wasn’t even in TX.
In fact, I hopped a plane to Nashville for a mastermind / conference / meet-up with other business owners and entrepreneurs from around the world.
I arrived back in Fort Worth 2 days and 27 pages of notes later.
We’re talking a white legal pad scribbled in quick-cursive with insights, ideas, strategies and tactical tips for my business and my clients.
So in the coming days, I am sharing a few of my biggest takeaways that will help you manage, develop and improve your sales team.
Before we get into the nitty gritty,
I want to talk about the over-arching theme of this gathering, which may seem surprising.
You might guess we would spend a lot of time sharing and discussing tactics – marketing trends, business structure, hiring/firing, etc. And we did touch on those things.
But most of our discussions centered around:
- Nurturing the right mindset for success in business and at home (not easy to do both)
- The superpowers that come from building consistency in yourself and your actions
- Breaking limiting beliefs that keep us shackled in the status quo (and building new, strong beliefs in their place)
- The nuances and benefits of proper energy management
- Vision, risk and fear – handling these critical aspects of decisions making
- Conviction vs. Convincing – how to sell with conviction
Now look, when we start talking about mindset and energy and beliefs and thinking, it can sound a little woo woo…
(at least it does to me, I’ll be the first to admit it)
But shift gears and picture Michael Jordan for a minute.
I don’t have to convince you – a big part of MJ’s success was rooted in his thinking.
Yes, he was a great athlete. Yes, he pushed others to be amazing. Yes, he won all the championships and made all the money.
But WHY? WHY did he put in the work? WHY did he have clarity? WHY was he so next-level?
He had his head right. He knew how to think. He knew how to assess opportunities. He knew how to be consistent in his thoughts, words and deeds.
That built him into the superstar he became.
It’s the story for many professional athletes.
Business leaders too – Steve Jobs. Elon. Bezos. Buffett.
Their success starts with the way they think and manage themselves. The way they see the world and operate in it.
So you already know this “thinking stuff” is vital to success.
You’ve seen countless examples in sports, in business, on the world stage and probably even in your own life if you surround yourself with incredible people.
I guarantee you’ve seen it – for better or for worse – in your sales teams.
(I want to help you have more of the “for better” side. I’m sure you do too…)
In conclusion:
This sets the table for the week ahead and the insights I am going to share with you.
And hey, if you’re not into it…
If all you want is for me to talk about “What are the exact words I should say when a patient asks me X”…
Then you’re in the wrong spot. And I invite you to unsubscribe (click the link at the bottom of this email). No hard feelings here.
Don’t miss what I’m saying – I love a good sales script or word track. There’s definitely a place for those, and we cover them in-depth in our sales mentoring programs.
But here’s the thing to remember:
All the sales scripts in the world can’t compete with a rock-solid mindset foundation.
Gimme someone who has memorized all of the best sales scripts…
and gimme someone who has their head right, knows how to think and has true conviction about what they’re selling…
I’m betting on person #2 every time.
So how do we and our sales teams “improve our thinking?”
That’s what we’re exploring this week. You and I together.
I don’t have all the answers. But this is part of my journey to find them, apply them, and share them with you.
If you have questions as we go, reply and ask.
And be sure to share these messages with your sales team.
Until tomorrow,
Troy “Mr. Mindset” Cole