Do you find yourself constantly waiting for the “right time” to launch new initiatives that attract more patients?
When is the “right time” to train your team to give an amazing patient experience?
When is the “right time” to start growing your surgical volume with virtual consultations?
When is the “right time” to teach your people on the phones how to book more consultations to keep you busy in your surgery suite?
The practices that struggle or plateau are the ones that think there’s a “right time” later on down the line.
We’re really busy right now, so it’s just not the right time.
We’re actually slow right now, so it’s just not the right time.
We’re a little short-staffed, so it’s just not the right time.
We’re in the process of hiring, so it’s just not the right time.
This sounds like it could take some work, so it’s probably not the right time.
The practices that consistently win take an opposite view – they see almost any time as the right time for practice growth.
We’re really busy right now, so of course it’s a good time to double-down on that and keep building momentum.
We’re actually kind of slow right now, so what a great time to add something new to the mix to get us out of this slump.
We’re a little short-staffed, so it’s the ideal time to do something new that makes our patient conversion process more efficient.
We’re in the process of hiring, so it’s the perfect time to introduce a new initiative that they can learn from day 1.
This sounds like it could take some work. And if we’re willing to put in the work, and our competitors aren’t, that gives us a distinct advantage. Let’s do it.
Check your thinking. Look for ways you can take action to grow your practice now vs. excuses to push off action until later.
Opportunities aren’t like books that you can put on a shelf and consume any old time you feel like it.
You can keep waiting for the right time, but opportunities don’t wait for anyone. The marketplace won’t wait for you. And your competitors won’t either.
What practice growth actions do you keep putting off? Pull the trigger.
Troy “Action Item” Cole