Quick reminder – make sure you don’t overlook marketing to the most important “audience” in your practice growth strategy:
Continually market to your own team.
If you want your patients to buy-in and believe you can transform their lives, your team members need to believe it first.
Your team members are the messengers. The representatives of your vision. The executors of your mission.
So if they are uninspired or otherwise lack clarity and conviction around what you’re doing (and why you’re doing it), prospective patients will have a difficult time getting on board.
A few simple ways to market to your team:
- Share new 5-star google reviews with your people. Read them to the team during meetings, send them out via email. Make sure your staff hears these stories of transformation from happy patients.
- Patient sends a note or a gift thanking you for their treatment? Read it, show it off, pass it around. Put it on the bulletin board in your staff lounge area.
- Have team members watch you do a procedure. This is easier to do with treatments like LASIK, and you probably don’t want to do this with a long, invasive cosmetic procedure. But when appropriate, your people need to see first-hand how quick, comfortable and transformative your procedures can be… and the patient reactions to such procedures.
- If you do mission work, charity work or other community support, involve your team. Talk about why your practice support the organizations you do, and get the team involved in some way.
Last thing – none of these are one-and-done. If it’s been 6 weeks since you shared your latest 5-star reviews with your team, that’s too long.
Get in a rhythm where your team-marketing efforts happen weekly, or even daily. (Yes, we have busy clients who still manage to do this.)
When you continually market to your team, they are empowered and inspired to preach the good word to your patients. Which is key for anyone who wants to convert more surgeries at a premium price point.
Have an awesome weekend,
Troy
PS – When it comes to reviews, you gotta actually have new Google reviews so you can share them with your team. If you don’t generate at least 10 new 5-star ratings + reviews on Google each month, you have a bad review-getting process. Get in touch if you would like the process that works like gangbusters.