Free upgrade to a corner suite. Assortment of complimentary snacks. Handwritten thank-you note from the manager.
At what exotic locale did we receive such Ritz-Carlton treatment last night?
Drumroll please… This happened at…
The Courtyard Marriott in the mid-sized cattle town of Amarillo, TX, on a Tuesday.
(Amarillo is our pitstop between our home in Fort Worth and our ski destination in Colorado. We’re taking all 4 kids for the first time. I’ll be in touch on how that goes…).
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The Ritz-Carlton customer service training programs are often touted as the best in the business, and for good reason. I’ve been through several Ritz-Carlton courses, and I can confirm they are legit.
And last night’s little surprise package serves as a good reminder that no matter where we are or what our situation is, we can Ritz-ify our practices.
Big city or small town.
Brand new, spacious office… or sitting like sardines in an older space, while you build out a new one.
Whether you’ve been in practice for 40 years, or you just opened up last week.
No excuses. No delays. No what-ifs.
The qualities that matter most to your prospective patients – you’re listening, you care, you appreciate their business and you can give them great results. And you can convey these (like Courtyard Marriott did) no matter where you are or what you’re doing.
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Ritz-ifying your experience is one way you can stand apart. Not just from other practices, but from all the other distractions in your prospective patients’ lives.
Practices that want to be premium MUST stand apart. And it starts with that first engagement with your phone team.
If you want to book more consultations for your high-ticket procedures, you need to Ritz-ify your phone team.
Now, it’s easy to mess this up and go down a rabbit hole of “customer service” that actually turns people OFF to your practice. BUT there is a specific way to provide a Ritz-like engagement with prospective patients on the phone, to wow them and endear them to you. (This is one of the many conversion strategies we teach our coaching clients.)
No matter where you are, or what phase of practice growth you’re in, you can accelerate it by taking a note from the Courtyard Marriott in little old Amarillo, TX.
Get Ritzy today.
– Coach Troy