Outliers meeting was in Miami last weekend. You wanna talk about a BLAST…
The Man, the Myth, the Legend Rob Melendez knows how to do it right. Shout out to him, his staff and Program Chairs on a great weekend focused around helping practices continue to grow, thrive and make a bigger IMPACT on the world.
Phenomenal location, incredible speakers, food was 🔥, entertainment was a blast. The VIBES (and you know I like vibes) were perfect.
So if you missed it, you MISSED it. Let the FOMO settle down, and keep your eyes peeled for next year’s meeting announcement.
Check this out…
Night 1 of the weekend was a Miami Vice themed event, and there was actually a “best-dressed” competition.
Your boy Troy busted out the linen suit from our beach WEDDING, paired it up with a teal shirt and aviators, and took home the votes for Miami Vice best dressed.
Not only that, but people were calling me “Pitbull” all weekend. You be the judge…
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(And yes, it didn’t hurt that I had the hottest date on South Beach…)
So let’s talk about Pitbull for a second.
Dude is an internationally renowned recording artist (one of his nicknames is literally “Mr. Worldwide”), and he’s had a prolific career.
He’s sold more than 25 million albums, sold-out the largest stadiums in the world, and his music can be heard in any ballpark, bar, club, restaurant, sports venue, you name it.
And a big part of his success is his BROAD appeal. He sings in English and Spanish, infuses traditional club-style beats with Latin flavor, and has relatable lyrics that easy to learn and fun to sing.
Using this winning formula, he’s amassed 100s of millions of fans ranging from 19-year-olds in dance clubs to 40-somethings to baby boomers and beyond.
Wouldn’t it be nice to have the same type of appeal across all the demographic ranges for the procedures you perform?
One stark difference is that Pitbull’s music is almost always experienced communally. Meaning a bunch of people are together when they hear it. And the songs may appeal to different people for different reasons, but the commonality is that everyone is ENJOYING IT together.
(Much like the dance party that broke out during the Night 2 formal dinner at Outliers…)
In contrast, when you’re doing a vision correction consultation, it’s not communal. It’s personal. A broad approach doesn’t work. We want to get more specific, zoom in your prospect’s specific needs, desires and communication style.
How do you do that?
That’s where DISC Personality Profiling comes in. You’ve probably heard of DISC, and may have even used it.
Susan and I opened the Outliers meeting on Saturday morning with a fun, interactive presentation on our DISC for Doctors Communication System. And while many people had “done DISC” in some form or fashion, most were happily surprised to discover how we use this model in the sales process with patients.
How in about 60 seconds, you can pinpoint someone’s personality style, meet them where they are and speak their language. Yes. it’s basically a communications hack. And it works insanely well to build rapport and increase conversions, once you know the framework, what questions to ask and what to look for.
The broad approach works great for Pitbull. But your patients need something more. More personalized. More focused. More tailored to their priorities.
And for many practices, HOW to do this has been a big mystery for a long time. But not anymore, thanks to DISC for Doctors.
Alright, enough shenanigans for today. I recommend you crank up some Pitbull and get your office groovin, and if DISC for Doctors sounds interesting to you, hit me back for more info.
– Troy “Pitbull-ish on DISC” Cole