Like many folks, we’ve cut the traditional cable cord and gone full on streaming. (And yes, we have about 3-too-many streaming services. Trying to pare down at the moment…)
As you probably know with Smart TVs, you can download certain “apps” to watch various programming – Netflix, Hulu, Paramount+, etc.
One app I’ve always found interesting is the Red Bull TV app. For whatever reason (probably because Red Bull pays a LOT of money), the app comes pre-installed on my Roku TVs.
The Red Bull TV app offers a mix of extreme sports videos, live music events and more, all free. It’s worth checking out.
I don’t frequent Red Bull TV, but I’ll check it out from time to time just to see what other crazy things they’re getting into. And the other night, I stumbled upon an interesting interview with a world-famous house DJ from Germany named Steffen Berkhahn, aka “Dixon.”
(If you don’t know who that is, you’re in good company. I hadn’t heard of the guy, but apparently he’s a big deal in that niche).
One part of the interview that really stood out to me was when the interviewer was asking him about his approach to the show. Does he have a certain playlist of songs he uses, a specific vibe he’s going for, etc.
And his answer surprised me. Probably because I think about rock bands I enjoy, and they typically go out on tour with a fairly static setlist that they perform night after night.
But Dixon described how he would change his sets depending on the audience.
For example, if he’s playing a 90-minute set at the Leeds Festival in England, he’ll primarily play a mix of the hits. That audience isn’t necessarily a hardcore house music type of a crowd, so he’ll hit them with the energy and the songs they know.
But if he’s doing a 4-hour set at a club in Ibiza, he’ll still mix in a few hits, but have a much more wide-ranging set of tunes. Because he has the time and attention of an audience that’s more attuned to the house music scene.
Depending on where he is and who is in front of him, he changes his presentation to best suit the audience.
Interestingly, this ties into the very reason we call our coaching community the Green Room.
Because whether you’re going to see Taylor Swift at a stadium or Stephen Wilson Jr at an Oklahoma City bar, you can bet they’re spending time in their Green Room before the show.
In the Green Room, they’re rehearsing, having meetings, getting nourishment, planning the performance, venting frustrations, having fun, getting pumped up!
Every time you step in front of a patient – either on the phone or in the office – you’re giving a performance. And your team needs their own “Green Room” where they can prepare to give the performance of a lifetime. (which is exactly what we’ve created)
And just like Dixon adjusts his performance to his audience, your team needs to adjust theirs depending on who is in front of them. Yes, there are core pieces of info that need to be conveyed (the Hits)…
But different people need different info / education / reasons / emotional appeals to make them feel comfortable pulling the trigger with you.
So as you start the week, make sure this is happening in your phone calls and consults.
Rock out this week,
Troy
PS – Our DISC for Doctors coaching program is tailor-made to help your team understand who is in front of them, what their priorities are and what their communication style is. No guesswork.
The practices that have gone through it tell us what a profound difference it makes in sculpting their Patient Journey to different personality styles.
I can personally attest to our specific DISC approach making a huge positive impact in my communication not only with clients and patients, but with my wife Susan, my kids and even friends/extended family. Suz leveraged it for years as a pharma rep, calling on doctors and earning a number of top sales honors at Alcon. So it works well for OD Liaisons too.
She and I even did a fun, interactive presentation on DISC for Doctors at Outliers this year, and it triggered many ‘a-ha’ moments around the room.
Once our cATaract Conversion Masterclass wraps, we’ll be diving into a new DISC for Doctors coaching cohort in our Green Room Community. Ping me for details on either or both of these immersive programs.