Happy Friday and welcome to the almost-weekend.
In case you couldn’t make the call on Wednesday where I “interviewed” Loryn Lyle (SILVR Agency Founder) on how to safely use “Internet Cookies” on your website…
I am sending you the recording.
I figure for this topic, it’s in everyone’s best interest – yours, ours, the industry’s – if you have this information and know how to keep your site safe from prying ambulance chaser eyes that may wish you monetary harm.
So here’s the link to the replay – https://vimeo.com/1058751139/49d327d06c?share=copy
Go watch that if you like to geek out on all these details. A number of audience members asked solid questions as well, and we address all of those.
To summarize Loryn’s recommendation: she talked about the need for each practice’s legal counsel to review their Terms of Service and Privacy Policies in light of new privacy laws, as well as the need to have a Cookie Consent tool properly set up for your website.
While all of this sounds boring, cumbersome and expensive, here’s the cool part:
Come to find out, SILVR has actually developed templates in conjunction with a privacy lawyer for the state of California (which has some of the strictest privacy laws in the country).
She agreed to offer this as an a la carte service for any practice that needs it. SILVR will provide the templates (your counsel can review them and approve them for your use, which is way more affordable than having lawyers draft something from scratch).
And SILVR will set up their robust yet elegant Cookie Consent solution for your website (the one they use is way more cost-effective than most solutions, and only moderately annoying).
So if you don’t want to jack with all this stuff and just want it handled right the first time, reach out to her directly on it – loryn@silvrsocial.com.
And if you like these calls where I pick an expert’s brain on your behalf, reply let me know. I may do more of these in the coming months. They’re fun and a good way for everyone to learn.
Enjoy your weekend,
Troy Cookie-Cole
PS – We’ll be OFF cookies and back ON to our regularly scheduled gold nuggies next week. As I’ve been putting the finishing touches on our keynote presentation for Outliers next month, I have a couple important strategies around how to “Listen you way to the sale” I want to share with you.
PPS – A number of folks replied to let me know they were already going to Outliers or bought tickets based upon my suggestion. If you have NOT yet, here’s the link – https://reg.eventnook.com/event/u75988