You know the problem with happy patients?
They go back to their lives, happy as can be. Which doesn’t sound bad, at least not for them. But it’s a problem for you.
Happy patients forget about how NOT happy they were before they came to see you! And how your miraculous hands changed their lives – forever – and made them the happy humans they are today.
Sure, you don’t expect them to sing your praises from the rooftop every morning before breakfast.
But if they would just remember how life WAS vs how life IS after you changed it… after you turned them into the happy patient… some of them would naturally refer more people to you.
Because the biggest reason patients don’t refer isn’t because they don’t care, or they don’t know how, or they don’t want to.
Patients just don’t remember to refer people to you.
But what if you could keep your new, better vision top-of-mind for happy patients? How could you do that in the long-term?
One very simple way is a 6-month survey.
Shoot out a personalized message like this:
John! It’s Troy at ABC EyeCare, and I wanted to followup on the LASIK procedure you had with us. Would you mind completing a short survey to tell us about your experience? When you complete it, we’ll send you a $50 gift card toward designer sunglasses at one of our participating offices.” (or a gift card to your medspa or BOTOX savings, something without an out-of-pocket cost to you)
Ask about the most life-changing part of the treatment. Ask how it’s been useful. Ask what other people have asked them about their procedure. Ask if they know anyone who may be a good candidate for the procedure.
You can even send a gift card for $x off another treatment, or savings they can share with friends.
You’re asking questions, but what you’re really doing is giving them a refresher on why this was such a good decision in the first place.
You get useful data (awesome bonus). You remind happy patients what a great thing your procedure was. You remind them how much they love you.
AND you remind them to refer people to you (which benefits you AND the person being referred). You grow your refractive patient pipeline with the most cost-effective and highest quality leads you can get – personal referrals.
WIN WIN WIN WIN WIN WIN WIN…
– Troy “Survey Says” Cole
PS – With the right systems in place, you can automate this process to the point that you never touch it unless it’s to look at the data (and even that can be e-delivered to your inbox).
So if you’d like to generate more patient referrals on autopilot, get in touch and let me know…