About Troy

Yo! Glad you stopped by. I’m Troy Cole, and I have one goal: For you to book more high-ticket elective procedures than before we met.

We work one-on-one with world-class surgeons who want to book themselves solid with high-value patients. Unlike traditional full-service marketing agencies that do everything under the sun, we focus solely on new patient attraction, conversion and sales.

Maybe you’re frustrated trying to attract new patients to your practice. Or you’re tired of the same old marketing tactics that don’t work as well as they used to. You’re ready for something new, but you aren’t sure where to start.

I understand where you’re coming from. I’ve done marketing and sales coaching for elective medical procedures for more than 18 years. In that time, we’ve tested all kinds of media, messages and promotions to bring new patients to my clients.

Times were simpler when I got started almost 2 decades ago. Now with so many advertising options, marketing has become convoluted, confusing, contradicting. What do you do? Where do you turn?

I’m here to simplify your practice marketing and sales process for you.

At its core, your practice growth depends on the 3 categories that make up the Patient Journey:

1. Marketing – Let people know you exist, and turn them into leads.
2. Conversion – Transform those leads into actual patients.
3. Fulfillment – Give the patients awesome results, and equip them to be evangelists for your practice.

Want more patients? The answer is simple. Look at those 3 areas of your sales funnels, find the biggest leaks, and plug ’em.

The result – more new patients while you save time, money and stress.

Stop letting others overcomplicate your marketing. Hit me up and let’s talk about your goals. If we’re a good fit for each other, I’ll tell you how we can help add another 6-7 figures to your bottom line this year.

Even if you feel like you already have your bases covered with your current agency or in-house marketing team. It’s worth an extra set of eyes to make sure you’re firing on all cylinders.

Interested in learning more? Get in touch.

My team and I create marketing and coaching assets to help world-class refractive surgeons command higher prices for their premium procedures and fill their surgery schedules.

The Official Credentials

• Conversion Marketing Specialist for elective medical practices
• Former Director of Accounts for a nationally recognized medical marketing agency
• Patient acquisition product developer
• Amazon.com Bestselling Author
• Run more than $60 million in marketing campaigns, with over 500,000 new patient leads generated

What are you waiting for? Let’s chat.