The pandemic forced consumers to change behavior.
And I’m not talking about the masks and social distancing.
I’m talking about the transition to home-centric consumerism.
Things like virtual workouts (Peloton), on-demand grocery delivery (Instacart), work-from-home accessibility (Zoom).
DON’T MISS THIS. Two major mental shifts in consumer behavior have taken place. It’s important to know what those are…
and the opportunity they represent….
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Mental Shift 1: “I can do a lot more from home than I thought.”
Thanks to technology and the supercomputers we keep in our pockets and purses…
People realize they don’t have to leave home nearly as much as they used to.
Don’t have to go to the store for groceries.
Don’t have to go to restaurants for food.
Don’t have to go to the gym for a workout.
Don’t have to go to an office to get work done.
All these traditionally “out of home” activities can now be done from the living room.
People like being able to do things from home. Without pants on.
The challenge? This mental shift creates a bigger “leap” for much of the public to come in for an initial consult.
Now they have to get up, get dressed and drive across town to come see you.
May seem silly, but that’s a much bigger “ask” than saying, “Yeah, just leave work a little early and drive by on your way home for your consultation.”
Will people still do it the old way? Of course. They are coming to see you right now, aren’t they?
Just like people still go to a grocery store. But the point is that another chunk of society won’t go to a grocery store or gym or office…
Because they realize they don’t have to.
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Which brings me to Mindset Shift 2 – “I… actually really like this new convenience.”
Throughout history, convenience is a driving factor of innovation.
People like convenience. From the original Model T to climate control to power windows to to heated seats to 360-degree backup cameras. Innovation breeds the convenience people crave.
Amazon wins because they are a one-stop shop with one-click purchasing and fast delivery. Convenience.
So the question becomes:
How do you make access to your treatments more convenient for the modern consumer?
And this is where a Digital Consultation Strategy come in.
When marketed and performed in the correct way, this allows you to tap into a whole new flow of convenience-focused patients.
And what’s more convenient than waking up in the morning and just being able to see?
I hope you’re starting to see this. The pandemic shifted consumer behavior even more in line with the benefits of vision correction.
People have found new ways to gain convenience to their lives. And they want more of it. And that’s exactly what your treatments give them.
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Right now, you have a huge opportunity around convenience.
The same opportunity that led one practice to book an extra $1 million in quarterly revenue at the end of 2020.
The same opportunity that another practice leveraged to add an extra 27 Digital Consults last week alone…
Don’t sleep on this opportunity. Don’t let other practices in town get ahead of you. Don’t second-guess it. It’s here. Now. Take advantage. Now.
Especially when we have a turnkey, no-risk, proven system – designed specifically for this – you can start using right now.
Reply and I’ll get you the details.
– Troy “Digital Dynamo” Cole