The fine folks at CRSToday Magazine asked me to write a cover story about social media marketing for refractive practices.
When I’m talking to practices about all the different aspects of social media marketing, and how to actually do it right…
It’s not uncommon to hear a response that sounds like it’s from Ms. Sweet Brown herself…
I agree! Which is why I wrote this entire essay on “The Documentation Method” – a strategy for your practice to go gangbusters on social media… without having to create original content.
You do have time to read this article (and if not, send it to your marketing director and tell them to read it and implement asap).
Whether you’re in the refractive game or another elective medical specialty, you’ll find useful nuggets in this piece.
Go forth and prosper!
Troy “Fast Track” Cole