Was visiting a practice last week, and we were talking about the “business” of medicine and how to connect it to patient care.
Because of course we all love what we do in this industry, but your electric bill ain’t gonna pay itself (especially not in this TX heat). We need to make that MONEY!
One aspect of all this that’s SOOOO easy to forget is that the “numbers” aren’t just numbers. We talk in terms like…
Numbers are in a slump…
Refractive is down…
Leads are up….
Conversions are holding steady…
Each of these descriptors is a reference to NUMBERS. But we can’t forget each NUMBER represents a HUMAN.
JoAnna from church. Nancy, your mom’s friend at Zumba. Scott who always plays the Wednesday evening golf scramble with his buddies. These are the “numbers” who are coming to you in desperate need of your expertise.
We talk about NUMBERS all the time, which isn’t a bad thing. It’s essentially a shorthand way to have the conversation about production. And it’s how we measure success and revenue and profit and growth and all those important pieces.
But for everyone from the surgeons to the admins to the schedulers – all the team members across the board – we need breadcrumb reminders that the NUMBERS are simply representative of what we’re ACTUALLY doing here – taking care of people.
Our neighbors. Our friends. Our parents. The numbers represent THEM.
And there are plenty of ways to keep these reminders at the forefront. It’s not particularly hard to do, as long as you build rhythms around it. But it’s OH SO IMPORTANT as part of your patient care culture.
– Troy “People, not Numbers” Cole
PS – If you haven’t already jumped into our coaching program called the Green Room, we dig into all the ways to HUMANIZE your numbers. AND help build the culture and excitement around patient care and surgery conversion, that RESULTS in the positive NUMBERS you want to see.
Hit reply for more info on our upcoming September enrollment, which includes our “Cataract Conversion Crusher” workshop in preparation for cat season…