The shotguns are loaded, the mojo decoys have fresh batteries, and hunters across Texas are practically bouncing in their snake boots because today marks opening day of dove season.
Mother Nature decided to be extra generous this year. We got plenty of rain, which means plenty of food, which means plenty of fat, happy doves hanging around. Experts are calling it a perfect storm of conditions.
When everything lines up like this, experienced hunters know they’re looking at what could be the best season in years.
But here’s the thing about perfect conditions – they don’t last forever. The smart hunters are the ones who recognize the opportunity window and jump on it fast. They’ve been preparing their gear, scouting locations, and getting ready to make the most of what could be a banner year.
Right now, something remarkably similar is happening in the world of cataract surgery.
We’re also right here at the beginning of cataract season, which runs through the end of the year. And just like the 2025 Dove Season, perfect conditions are coming together at once to maximize your advanced technology / premium upgrade lens treatment packages.
Let’s look at they key data around the demographic that drives a lucrative and busy Cataract Season – The Baby Boomers.
- They have the need. There’s no real alternative to cataract surgery. You can’t just NOT get it. You can’t just move up to a stronger prescription. When they need it… they need YOU to make it happen. And with many of them having met their deductibles, it adds a layer of natural urgency to this time of year.
- They have the money. Boomers control about 70% of all wealth in America. And they spend roughly $548 billion per year according to recent studies. (Make it RAIN!)
- They have the desire to stay young. 64% of Baby Boomers feel an average of 11 years younger than their actual age. And they want to stay that way.
Talk about perfect conditions. The data speaks for itself – NOW is the time to pounce.
So how can you make sure you get the Lion’s Share of opportunity in this potentially lucrative cataract season?
The hunters who succeed during dove season are the ones with the right equipment, proven strategies, and confidence to take the shot when opportunity presents itself.
The same logic applies to having a killer cataract season.
Your patients are ready to invest in their vision. The demand is there. The need is there. The money is there. The willingness to spend is there. But do you have the tools and tactics to convert that opportunity into revenue?
Specifically: is your team ready, willing and able maximize the % of patients choosing one of your advanced packages vs. a basic, manual cataract surgery?
If the answer is no… or if you’re not sure… or even if you think you’re good (because “good” can always get incrementally better)…
We’re about to open the doors on something that gives your team everything they need to communicate value, handle objections, and confidently ask for the business. It’s specifically designed for the unique challenges of cataract patient counseling.
The registration window opens soon, but just like dove season, the opportunity won’t wait around forever.
Until next time,
Troy “Ready to Hunt” Cole
PS – There are 3 key levers to maximize your cataract numbers and revenue. I’ll get into WHAT those are tomorrow…