You may not know the name Khaby Lame, but you’ve more than likely seen his videos.
With more than 250 million followers across TikTok, YouTube and Instagram, it’s virtually impossible to get on social media and NOT scroll across a Khabi video.
If you clicked any of those links and watched one, it more than likely looked familiar to you.
Khaby started making videos during the pandemic, following a simple formula, that I call “The Caveman Approach”
- He would find an already trending video of a “Life Hack” that overcomplicated a relatively simple task
- He would share his (simplified) take on the process, typically a much easier way to accomplish the same task (“How would a Caveman do it?”)
(Perfect example on this Instagram post)
It’s no surprise that Khaby became a viral sensation when you look at the ingredients he’s using to bake his Uber-viral content.
A few examples:
- His videos often don’t have any voiceover to them. Instead, he relies on the visual of the actual video and his own facial expressions to convey the message. This means it can be viewed by anyone in the world without the language barrier.
- He’s utilizing already viral content and remixing it (adding his take to the end). So he knows, the clips he utilizing already have legs.
- He keeps his content short, not a lot of dead time, and no overly complex edits. Simple, easy to consume, easy to understand.
- He’s leveraged basically the same formula over the last four years to grow his massive following. He doubles down on what works, over and over and over.
Obviously if you re-read that list, there’s plenty of gold for you to takeaway and apply to your marketing efforts and sales processes.
The one I want to drill down on today is the nature of his videos themselves – his entire schtick is “Why are you overcomplicating this process when it could be way simpler?”
And I’m starting to see this more and more with the addition of tech tools, AI and automation within practices. Tasks are being overcomplicated with these tools, and we’re losing the efficiency and benefit of the Caveman Approach.
Story time:
I had a call earlier this week with a client on the East Coast, a smaller practice that receives 5-10 leads per day. We were discussing their need to improve their follow-up with non-converted leads, a great problem to address that will increase their surgery volume and revenue when solved.
Someone proposed a rather complex approach that involved multiple platforms, automations and tech integrations. It would have cost around $10,000 (to start) and taken 8 weeks (minimum) to build, test and launch. And then we still wouldn’t know if that actually solved their problem.
My approach is much simpler – have your best salesperson set aside 15 minutes a day (more if necessary) and manually follow-up and knock it out.
Why? A few very good reasons:
- More cost-effective
- Faster implementation
- They can read the notes and customize the follow-up (vs. trying to do a “one-size-fits-all” automation)
- They can test different approaches in real-time and determine what works better
- They can then share their findings with the team to ensure everyone is operating with the best info available
It’s a simple solution with minimal cost that provides more value to the patient and can be implemented within 30 minutes of us talking about it. It’s simple.
This is just one example of many that I’m seeing with the introduction of all these cool tech tools.
And listen, I’m a tech-y guy. I like all the automation and the growth of AI, and there are many benefits to it. But there are also plenty of missteps that can be taken and cost you big $$ and lots of time, and I want to help you avoid it.
So when you’re looking at solving a problem, make sure you’re not discounting the Caveman Approach. Oftentimes, it’s the most effective.
Troy