Guides, scripts, checklists, and tools you can use today — no strings attached. Just results.
These are the frameworks and tools Troy has developed over 18 years of working with the best refractive surgery practices in the country. They work. Take them.
The free guide to booking more consultations — a framework for how your phone team should open, qualify, and close every inbound call with confidence.
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Word-for-word responses to the 10 most common objections your team hears: "I need to think about it," "It's too expensive," "I want to get more quotes," and more.
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Score any inbound call across 14 dimensions. Use this to identify exactly where your team is losing patients — before, during, or after the pitch.
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A step-by-step walkthrough of the ideal refractive consultation — what to say, when to say it, and how to guide the patient toward a decision without pressure.
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Stop discounting. This talk track shows your team how to confidently communicate your pricing, justify your premium, and hold the line when prospects push back.
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A no-show or cancellation isn't a lost patient. This playbook shows you exactly how to re-engage cold leads and bring them back to book — weeks or months later.
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Several times a week, Troy shares tips, strategies, and warnings with his private email list — things that don't go anywhere else. Tactics that are working right now. Trends you need to know. Hard truths most coaches won't say out loud.
No fluff. No spam. Just the kind of direct, useful content that's made Troy a trusted advisor to some of the best practices in the country.
No spam. Unsubscribe anytime. Troy writes every email himself.
The freebies are a taste. E3 is the whole meal. Let's talk about whether it's right for your practice.
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