Every program is built for one purpose: turning your front desk and patient counselors into the most effective conversion team in your market.
Every program Troy offers exists to solve a specific leak in your patient acquisition funnel — from the first phone call to the signed consent form to the 5-star review that drives your next patient.
The most comprehensive sales training built for refractive and cataract surgery teams.
The E3 Bootcamp is Troy's flagship program — a 12-week intensive that works directly with your phone team and patient counselors to install the skills and belief systems needed to convert more leads into consults and more consults into surgeries.
"Sales" is an interesting word in elective medicine. Some people love it, others hate it. Frankly, we don't care what you call it — sales, persuasion, influence, leadership. Ultimately you're helping someone make a decision. And doing that properly takes more than memorized scripts.
Client Results:
Know how to talk to anyone. Convert more patients because you understand how they think.
Not every prospect communicates the same way — and if your team is using the same script on every caller, they're leaving money on the table. The DISC Model of Human Behavior gives your team the ability to identify a prospect's communication style and adapt on the fly.
Identify. Adapt. Convert. When you learn to communicate on your prospect's level — not yours — the "hard sell" disappears. Patients feel understood, not pressured.
Turn Your Cataract Pipeline Into More Premium Conversions
The biggest revenue opportunity in your practice is hiding in plain sight — and it's on your cataract evaluation schedule. You already have the patients coming in. They already need the procedure. The question is: are you maximizing their visual outcomes AND your revenue per case?
The cataract evaluation is a once-in-a-lifetime conversation about what the patient wants their vision to look like for the next 20-30 years. Your team needs to confidently lead that conversation — from "What does insurance cover?" to "What do YOU want to see?"
Start with vision goals (not insurance limits). Present premium as the solution (not an upsell). Guide patients to the right decision.
When you do this well, Advanced Technology package conversions become natural — and your practice captures the revenue that's already walking through your door.
For practices already in the top 10% who want every unfair advantage available.
There's a reason this program has a waiting list. The practices Troy works with at the advisory level are already performing at the highest tier in their markets. They come to him because they understand that brilliant strategic minds — not more ad spend — are what separate the top 10% from the top 1%.
This is the most hands-on, most intimate engagement Troy offers. Strategy, positioning, marketing, sales systems — every dimension of your practice growth, with Troy in your corner.
Turn happy patients into your most powerful marketing asset — automatically.
5-star reviews are not a nice-to-have. They're the currency of authority in elective medicine. When a prospective patient is choosing between you and three other practices, reviews are often the deciding factor — before they ever pick up the phone.
ReviewGrab makes getting reviews systematic. No more hoping happy patients leave a review. No more chasing. A structured process that captures your best outcomes and puts them in front of the next patient who needs to see them.
Stay top of mind with non-converted leads. Recover patients who said "not yet."
Most practices treat a non-converted lead as a lost lead. They're not. They're a warm prospect who wasn't ready to decide — yet. Inbox MD keeps your practice in their inbox with weekly emails that educate, build trust, and keep you top of mind until they're ready to say yes.
When a prospect finally decides they're ready for LASIK or premium cataract surgery, you want your name to be the one that comes to mind first. That's what Inbox MD is built to do.
Tell us where the leak is. We'll tell you which program plugs it fastest.
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