I hope you had an epic Turkey Day.
We’re at my Dad’s ranch in East Texas where I grew up. It’s so fun (and kinda surreal) to take my kids to do all the fun things we used to do growing up.
Tossing the football in the yard…
Getting the chicken eggs…
Catching all the bass we can handle.
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We have a ton to be thankful for.
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Most would say it’s been a crazy 2020. But it’s also been a great opportunity to re-assess priorities, identify weak areas in our businesses, and ultimately fortify our businesses – and our lives – for the better.
And I’m thankful for that.
But I urge all of us to stay focused on gratitude every single day. Businesses get so caught up in the technicalities of pandemic life, gratitude can fall by the wayside.
For example, if you walk into a biz/restaurant/store/whatever without a mask on, they’re quick to say, “Excuse me, please put on a mask.”
That rarely gets skipped.
But of the hundreds of in-person interactions I’ve had since COVID started…
I can count on 1 finger the number of times someone has told me, “Thanks for coming in to see us. We really appreciate your business.”
And while that may seem like a little thing… the fact that nobody does it makes it really easy to stand apart when you do.
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So a couple things:
For one, I want to thank you.
Thank you for reading my emails. For taking action on the nuggets I share. For trusting us to train your team, or assist with your marketing needs, or map out your review gathering efforts.
Secondly, I ask that you stay focused on extending gratitude to your patients. Remind them that you value them, their business, their referrals, their reviews.
(And make sure your team knows to do this too)
Give thanks for the business.
It goes a long way to making a lasting impression with patients.
And a nice byproduct – it ultimately results in more business for you.
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Alright, I hope you have a great Black Friday doing whatever Black Friday activities you enjoy.
(For me, that’s working this morning, rainy golf this afternoon, and a few more helpings of sweet potato casserole mixed in along the way. We can get back to grilled chicken and protein shakes on Monday…)
Be blessed,
Troy “Thankful” Cole