Being in Texas, I’ve got a lot of friends in the oil and gas business.
I find it fascinating – all the moving parts that come together to get these substances out of the ground and into usable form.
For example, one friend owns a company whose only role is to supply and recycle water to be used at drill sites. Super niche.
Last year, my curiosity got the best of me and I picked up a book called The Frackers (entertaining read). It’s about a group of folks who took unconventional approaches to develop Hydraulic Fracturing, commonly known as “fracking,” which revolutionized the oil and gas industry.
Fracking is a method of using high pressure to access oil and gas previously inaccessible in the deep shale beneath the Earth.
The original premise for even attempting to frack was: “Hey, we found out we’re sitting on a gold mine of oil and gas, but we can’t get it through conventional methods. These are hidden assets that we don’t know how to get to. So let’s figure it out.”
And through a lot of trial and error and bold decisions, the fracking process / technology came to fruition. In the relatively short time that it’s been done, fracking is now used in the vast majority of wells in the US.
So how does that connect to you?
You’re sitting on hidden assets in your practice. Your lead list, your non-converted consults, your happy patients, your website and more.
All of these can be “tapped into” just like the shale rock in order to extract valuable resources – new surgery patients. Think of it like “Patient Fracking.”
Your challenge is the same one the wildcatters had when they started to come up with fracking – “How do we get to the gold?”
Fortunately for you, you don’t have to spend gazillions of dollars and years of guesswork trying to refine the process like they did.
There’s already a playbook for this. And it’s exactly what Michael King and I discuss in our forthcoming video series with Care Credit – “Eyes on the Prize – Leveraging the Hidden Assets in Your Practice to Grow Your Surgery Volume.”
Will this revolutionize your practice the way Fracking did the oil and gas industry? That would be a tall order. But right now, when some markets are experiencing a dip due to economy, election distractions, and/or natural disasters, adding in “Patient Fracking” is a must to ensure you’re accessing all available channels of new patient acquisition.
CC will release the first few videos in this series any day now. In the meantime, Mike and I will be at AAO, at the Care Credit booth on Saturday 10/19, talking about this very topic.
Times are below, so mark your calendars. Drop by and say hey, get your questions answered, and have some fun with us.
Presentation 1
During the 11-11:30 Break
Presentation 2
During the 3:15 – 3:45 Break
And if you can’t make it or miss it for some reason, shoot me a text and let’s arrange a time to meet in Chicago. (If you don’t have my number, reply here and I’ll send it to you)
- Troy “Frack-tastic” Cole