ICYMI Live in Chi (let’s run it back…)

Back in my late 20s, I was part of a secret pick-up basketball group. It was called “Hoop Club,” and every Thursday, we would meet at a gym in Dallas for a couple hours of b-ball.

Now this was back in my ad agency days, and we did a lot of traditional media buying. So we had close relationships with the tv stations, radio, etc. And it was one of our sales reps who actually invited us to play.

The interesting part of Hoop Club was that other than me, the sales rep and another dude at our agency, the group was comprised solely of media personalities.

So like, the hosts of one of the top rated sports shows in our market, the local prime time sports reporter for a major network, and so on. These guys you’d listen to or watch every day, and we’re all out there trash talking and playing ball together. Pretty wild.

And after a few games as it was winding down, someone would always say “Who wants to run it back?” Meaning “Anyone wanna play again?” And of course we would “run it back” a couple more times before calling it a night.

Fast forward a decade and shift north 1,000 miles – Michael King and I were “hooping it up” at the CareCredit booth last Saturday at AAO in Chicago. We gave two booth presentations where we dove into the hidden assets in your practice that you can use to book more surgeries right now, and set yourself up for success in 2025.

And it was tons of fun and super helpful to share these tactics with those who came to our talks, and in one-on-ones throughout the meeting.

BUT I heard from a number of folks who either didn’t go to Chicago, or they couldn’t make our pre-scheduled booth talks.

Which is why I asked Michael… “YO! You wanna run it back?” Of course he was down to keep the party going.

So for anyone who couldn’t make it over to our talk in Chicago, we’re gonna run it back. This time, virtually, via webinar this Thursday at 12p eastern, 11a pacific.

Tap here to register, or fwd this to your administrator or marketing / sales manager to attend. The more, the merrier.

We’ll reveal:

🚀 2025’s Top Campaigns – The two most effective “Hidden Asset” campaigns to run for your practice in 2025 (you can rinse and repeat both for continued success)

⚡️Creative Repurposing Content Hack – How to super-charge your marketing through “Creative Repurposing” to create 2-3x more marketing content in 1/10th the time

✨ Disney World Experience – The “Disney World Approach” to make every patient interaction memorable, positive and geared toward scheduling surgery

⭐️ Referrals and Reviews – What are the most effective ways to put happy patients to work marketing your practice

🤖 Personalization and AI – The happy medium between using automation and manual outreach to effectively connect with prospective patients (super-simple to understand, but easy to get it wrong)

➕ And Much More – Beyond all this, we’ll dive into bonus strategies and actionable insights to take your practice further.

It will be our special brand of “info-tainment,” and you’ll leave with actionable insights you can put into play in your practice.

Tap the link to reserve your spot and add it to your calendar so you don’t miss it. I’m not sure if we’re doing a recording, so please try to be there live.

You game to run it back? Hope so. And if so…

Tap here to RSVP.

Talk soon,

Troy “run it back” Cole