• Skip to primary navigation
  • Skip to main content
Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

  • About
    • Client Wins
  • Free Gift
  • Products
  • Sales Coaching
  • Podcast
    • Most Recent
    • View All Episodes
  • Articles
    • Most Recent
    • Best Of
  • Contact

LEAKED VIDEO: 2 Refractive Marketing Mavericks Talk Shop

Something a little different for you today.

I’m sharing a short video from a private, internal planning call that you’re gonna find highly useful.

So I was on a strategy call with Michael King earlier this week. We were talking about the excitement and momentum we’re seeing around our Patient Prime System.

We also discussed some of the questions and challenges that come up when we’re talking to practices about virtual consults and why/how to leverage them.

He had the bright idea that we should document and share this convo. So we hit “record” and captured this portion of our meeting for your viewing pleasure.

(NOTE: This is from a Zoom meeting that we recorded on the fly. So it’s raw, audio quality could be better, but the content is gold).

In the private video, you’ll see us discuss:

– The refractive surgery “wave” and why it’s vital to ride it now

– Exact data from a practice that added an extra 42 consults through the Patient Prime funnel last week

– The ‘home-centric’ shift and how COVID accelerated consumer behavior 5 years into the future (and why that’s important)

– The “Fishing Line” analogy for bringing an additional stream of patients into the practice

– What to do when you get asked The Pricing Question on a virtual consult

– Taking advantage of “the new way” to get surgery patients into your practice

​

​You can check out the video here.​

​

Enjoy your Thursday!

Troy “Clarity” Cole

Troy Cole

Copyright © 2025 · Monochrome Pro On Genesis Framework · WordPress · Log in

  • About
  • Free Gift
  • Products
  • Sales Coaching
  • Podcast
  • Articles
  • Contact