What’s the fastest way to capture fresh leads and turn them into valuable new patients, without a huge marketing investment?
Any time I start working with a client, my first action is always the same:
Identify the low-hanging fruit. The opportunities to attract new patients with as little time, effort and budget as possible.
So what’s the saggiest fruit branch in your marketing mix? Your website.
It’s a simple numbers game. Every day, you have dozens if not hundreds of people who meander over to your site to check you out.
Once someone gets to your site, they know a few things: they now know who you are, and they know you probably have a solution to their problem. These are good things. It’s the reason your website has huge upside potential to deliver new patients to you.
But here’s the bad news:
Most of those people who visit your site end up leaving… and they never come back. By “most” I mean literally 98 out of 100 (based on research across this and many industries) – they say they’ll come back later, they want to think about it more or the big one – they get distracted – and they’re gone. Cat videos, Facebook, work email, a text message, a competitor’s website… You know how distracting the internet is!
So think about it – for every 2 people who fill out your contact form or call you from your site, another 98 visited and left, along with their wallets.
Now consider the money ‘leaking’ out of your website when only 2 out of 100 people actually take action.
As an example – let’s say you offer a $5,000 procedure. You come up with a way to pull just 1 extra patient out of your website each week. Do the math – That’s a revenue boost of more than a quarter million dollars in the next year.
(Now you see what I mean about the high value of the low-hanging fruit?)
This is the biggest hole in your elective procedures sales funnel. Fortunately, you have 3 levers to plug this gaping hole:
- Create more “Lead Entry Points” on your website.
- Showcase “Social Proof” so site visitors will want to take action.
- When visitors leave your site, use “Marketing Automation” to bring them back.
With our Evergreen Leads Machine, we attack this expensive problem from all 3 angles.
Strategy 1. Create more “Lead Entry Points” on your website
Most sites have a phone number and a contact form, and that’s usually about it.
So people can either A. do nothing or B. contact you directly. All or nothing. 100% ready for action or 0% no action at all.
Here’s the challenge – Most people find themselves in between those two options. They want to learn more, to engage, but they aren’t interested in booking an appointment just yet. They’re about 60% ready, which means they need an alternative Lead Entry Point. And that’s exactly what we’re going to give them.
We do this using our most potent lead generation asset – The LogiCole Self-Test, a beautifully designed tool to dramatically increase conversions on your site.
This isn’t the basic self-test that you see on your competitors’ websites (or maybe that you’re using on your own). It’s mobile-optimized, conversion-focused, and actually enjoyable to complete.
On top of that, we’re constantly testing and updating it – our current self-test is on it’s 7th iteration as we continue to test and improve it. Once the self-test is on your site, you have a new Lead Entry Point to turn visitors into actual leads.
Strategy 2. Showcase “Social Proof” so website visitors will want to take action
“Everybody’s doing it.” It sounds silly, but social proof – knowing that others are taking part in an event, activity or purchase – makes you more likely to do it too.
Consider two ice cream shops – one with a line around the block, the other with 7 empty tables inside. Which one would make you say, “Hmm, they must have great ice cream!” HINT: It’s the busy one!
When you can share what others are doing on your website, you ooze credibility. So how do we do that?
We have a simple tool that we tie to your self-test, which we use to share announcements on your site when people complete it. It pops up at the bottom of your website, and looks like this:
So now you are able to promote your self-test, and you can use the actions of others to create social proof and add credibility. And it all happens on auto-pilot.
Objectives 1 and 2 are great for people who are on your website, but what about those who still choose to leave?
Are they long gone? Hardly. This brings us to objective #3:
Strategy 3. When visitors leave your site, use “Marketing Automation” to bring them back
Even though you have these new conversion opportunities, you will still have plenty of people leave the site. What if we could get them to come back? Now we can.
And we use the world’s most popular website – Facebook – to do it. Specifically, Facebook Ads.
Facebook’s Ad Platform is the most sophisticated marketing system that exists today. One of its many abilities – We can actually tie Facebook to your website, so that Facebook knows when one of its users visits your site. Then we can show that visitor a post from your practice, while they are on Facebook. This is a process called Facebook Retargeting.
So what do we do? We create a Facebook Retargeting campaign for your self-test and other calls-to-action on your site. Then Facebook activates these ads automatically when someone visits your site, to get those “lost visitors” to return, engage and turn into a new patient lead in some way.
Once you have new conversion opportunities to turn more website visitors into prospects, and you have a way to get people back to your site after they leave, you own a powerful 1-2 punch to generate more leads and add more patients to your schedule.
When it can be done on autopilot? Even better! And this is exactly what you get with the Evergreen Leads Machine package.
To summarize, here’s everything you get with our Evergreen Leads Machine package:
- Your own customized self-test for your site
- Your Social Proof Pop-Ups to show your website visitors that “everyone is doing it” and they should too
- A Facebook Retargeting Campaign that is triggered when someone visits your site
- All the technical backend tracking setup that Facebook needs to show the ads in the right place, at the right time
- The addition of all assets to your website so you don’t have to worry about a thing (other than giving my team the necessary logins)
- Automated email lead alerts – Your team will know as soon as a new lead is generated, so they can follow-up immediately.
- Automated emails, sent on behalf of your office, going out to those who complete the self-test (so your prospects are automatically contacted within seconds!)
- BONUS: Private Client Training Video explaining the Evergreen Leads Machine System to your team, along with scripting and follow-up strategies you can use to connect with the leads.
It’s an entire done-for-you, automated Evergreen Leads Machine system.
“Sounds great. So who is this for exactly?”
- Practices that want to increase their monthly surgical volume.
- Practices that are looking for creative ways to attract new patients instead of the same old, tired, expensive advertising methods.
- Practices that want new patients without big increases to their marketing budgets.
“And who is this NOT for?”
- Practices that don’t have any kind of internal follow-up system – If you don’t have someone to call the leads, this isn’t going to work well for you.
- Practices that receive less than 20 visitors/day to their site, on average. You need to have a certain amount of web traffic for the system to be of the most value to you.
“I like it! How much is it?”
There are no hourly fees, developer fees or any other complicated fee structure. To turn your website into an Evergreen Leads Machine, the price is a modest $500 per month.
This includes everything outlined above, updates to the self-test when we discover new ways to increase conversions, all maintenance, all hosting, all email alerts, everything.
The Facebook ads will be billed directly to your credit card under your name, and we recommend an initial budget of $100/month for those.
When you do the math, this means once the system generates its first patient, it’s paid for itself for almost a year (or more, depending on your prices).
”What do I do next?”
If you want more leads, and you have someone on your team who can do the follow-up and scheduling, then Evergreen Leads Machine is a great compliment to your other marketing efforts (or even if you aren’t doing any marketing at all. In fact, if you aren’t marketing right now, this is hands down the best way to book new refractive leads who reach your website.
Contact me at firstname.lastname@example.org, say, “I want an Evergreen Leads Machine!” and I will reply with our 5-minute questionnaire to get started. Once that’s complete, our team goes to work building out your system.
Once we have your initial information and the first payment, the system takes about 5 business days to set up. We make it as easy for you as possible!