I once asked world-class surgeon, long-time LogiCole client and close friend Greg Parkhurst, about what it takes to create such impressive surgical results for his patients.
Because I’ve met many of his patients over the years of working together, and they aren’t just happy. They’re fanatical about their outcomes and the way he’s changed their lives.
My layman paraphrase of his eloquent explanation:
Art and Science. Crucial advice for any surgeon, and I would say it also extends to marketers, surgery schedulers, phone teams and more.
Sure, there are technical aspects to what we all do. But there’s also an art to it. Understanding people, what they need, how they need to be led. Intuition, influence, leadership and empathy.
For example, a question I get asked often – “How many times should we follow-up with leads?” This is a very technical, “data-based” question. While it’s a reasonable question, It’s devoid of the “art” component of followup. Which often is the most critical piece to success or failure in your conversion process.
Next Tuesday, I’m jumping on a webinar with a group of my super-smart industry friends to share Zeiss’ mega-study of digital lead secret shops. We’ll share all the data – the science – about the surprising trends they discovered.
And we’ll also get into the Art of follow-up, conversion and what needs to happen to maximize your consult bookings and out-convert your competition.
Join us to discover the Art and Science of digital lead conversion.
Sign up here for 12p Central and here for 7p central
– Troy “Scientific Artists” Cole
PS – Rumor has it they aren’t recording this webinar. So either you or your admin / manager / schedulers (ideally multiple folks from your practice) need to register for one of these 2 times we’re doing the webinar LIVE. Click and do it now… 👆