If you’ve read my last few messages, you’ve heard me tease our upcoming CareCredit Video Series on kicking butt at marketing, communication and sales.
Michael King and I got together to rap about the hidden assets in your practice and how you can “activate” them to get more surgery patients with modest investments of money and/or time.
We did this at the request of CareCredit, they recorded it, and they turned into into a video series that’s quite informative while also entertaining. (It’s what we in the persuasion biz call “info-tainment.”)
For anyone who has been losing sleep, waiting with baited breath for the release of these discussions… Christmas morning has arrived, my friend.
In fact, the CareCredit crew has released not just one but the first TWO videos in this series, which you can find here.
Give them a watch (or a listen while you’re driving or in the gym)
And shoot me your biggest takeaways. Curious to hear what strikes a chord with you.
And remember, we’ll be live with CareCredit Saturday in Chicago – 11:15a and 3:30p at their booth. So come by and say hey, take a selfie, throw tomatoes at us, whatever your heart desires.
See you there…
– Troy
PS – Shout-out to the CareCredit crew and their production partners for the great work on these. The graphics, the audio/video… they made us look pretty darn good.