Was visiting with a surgeon yesterday re: staffing issues they’re having.
While it does seem like there are more good candidates in the workforce than there were a year ago, finding (and keeping) good talent can still be a challenge.
Over the summer, the team over at CSRToday asked me to share my thoughts and recommendations on this.
You can find my Cover Story linked here in case you haven’t seen it – “How to Cope With Capacity Crunch”
Let’s add one more retention strategy to the list…
During one of our E3 Conversions System Coaching calls last week, we were looking at one team’s consult booking numbers.
The main goal of our E3 Bootcamp: teach practices to book more consults. Why? Because more consults = more surgeries/treatments.
This particular practice came into the bootcamp averaging 65 booked consults per week. Their goal was to eventually break through to 80/week.
By week 2 of the bootcamp, this incredible team was booking 90+ consults per week, and they’ve maintained that volume ever since.
Huge win, right? Game-changing, in fact. I mean, what would you do with an extra 20-25 consults next week?
Anyway, that’s not the retention tip…
During this meeting, I asked one of the scheduling team members how she was feeling about everything so far. And her response was:
“Now that you’ve shown me how to use my personality and voice in my role, I feel free. I’ve been here for several years, and it’s a great place. But honestly, I wasn’t always excited about my job. But now I get up in the morning, and I’m pumped to come in! I get here, grab my coffee, sit down and start booking consults.”
What amazing feedback.
When we launched the E3 Conversion System 2 years ago, we set out to teach amazing practices to book more consults without resorting to mass discounting, price matching or slimy sales tactics. And we’ve built a killer coaching program that delivers on this goal.
But I never imagined we would be helping people fall in love with their work, and coaching them how to be passionate about their mission and the patients they serve.
Yet here we are. We’ve seen/heard this type of feedback from multiple boot campers over the last 24 months.
So we’ve intentionally added more “how to love your job and practice” coaching elements to our programs, in addition to the conversion training we do.
An uber-powerful 1-2 punch for your team and for your consult schedule…
SO the final retention tip – If you can show your team how to use their unique personality and skillsets in their job role, there’s a high likelihood they’ll enjoy their job more. And people who love their jobs tend to stay in them longer.
That’s all I have for you today. I hope you have an amazing Thanksgiving weekend with the family. We all have so much to be thankful for!
T-Cole “Turkey Boi”
PS – We’re launching the latest iteration of our E3 Bootcamps in January, and we’re looking for 2 more practices that want to empower their teams to max out their consult schedules.
If you’re super-interested, or mildly interested, or love the idea but not sure if it’s right for your practice… book a quick intro call and let’s see if you’re a good fit – e3.troycole.com