As you may know, my colleague and friend Michael King is a data nerd.
I’m talking beyond the normal numbers like leads, consults, conversions, surgery eyes booked, etc. He geeks out on digging deep into data to figure out what kinds of insights and leverage points he can gain.
(Which is one reason we jive so well, because my persuasion/mindset/energy approach complements his data brain…)
So we’re meeting the other day, talking about trends and challenges our clients are facing. And one that keeps coming up is…
Understaffing. A lot of practices are still trying to hire back up from the COVID shutdowns. And good people are hard to find.
So you’re busy with surgery cases, trying to grow your team, and also attempting to book as much surgery as you can from the “refractive wave” opportunity that exists in the market, right?
But one of the bottlenecks of understaffing = a limit in the number of patients you can see in the office.
I had a bright idea (which happens a couple times a year).
I asked Michael to put on his data nerd hat. I wanted to know the conversion rate for people who had a virtual consultation before coming in for pre-op, vs those who went the traditional in-office consult route.
Because if chair time is a key limiting factor, this “revenue per patient in-office” metric could be useful.
He ran the numbers, and the result surprised us both. We reveal all that we learned in this week’s Refractive Mavericks Podcast video below.
– Persuasion Prince Troy and Data King Michael