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Troy Cole

Troy Cole

Sales Coaching for Refractive & Cataract Surgery Teams

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(VIDEO) When No-Shows Go 👇, Revenue Goes 👆

Freshly blended episode of the Refractive Mavericks Podcast to start your month. This one falls under the umbrella of “ways you can stack surgery volume without throwing boatloads of cash at advertising.”

Specifically, today Michael and Troy discuss half a dozen strategies you can start using right now to reduce your no-shows. When someone no-shows an appointment, you can’t just put that appointment slot back on the shelf and use it again later. It’s gone. And so is any revenue that may have come from that engagement.

So even if you don’t have a BIG no-show problem… you still want to reduce no-shows as much as you can. Every little bit helps.

Watch (or listen) to discover:

  • The ideal timeframe for booking consults to keep no-shows from spiking
  • The “Action-Oriented Ending” you should be using on every booked call to make sure people keep their appointments (95% of phone teams miss this completely, even if they do everything else right)
  • Patient Homework – WHY you should assign it, WHAT exactly it entails, and HOW it helps to reduce no-shows and increase close rate
  • Capitalize on Convenience – Focus on these 3 different “convenience points” to reduce friction and create a better patient experience
  • And plenty more…

Love seeing our faces? Video is here.

Prefer to consume on-the-go? Listen (and subscribe) to the audio version here

Cut your no-shows, increase your revenues!

Troy “No No Shows” Cole

Troy Cole

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